Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • GnuLinuxDude@lemmy.ml
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    40 minutes ago

    I’m betting high odds he will force the federal government to buy them under the guise of a green EV transition. With trump’s full blessing, of course.

  • jaemo@sh.itjust.works
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    2 hours ago

    Why isn’t the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That’s how you deal with advertisers who don’t wanna advertise with him so why not consumers who don’t want to consume?

    It’s the next stupid, asinine step.

    I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.

    • FrostyTheDoo@lemmy.world
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      1 hour ago

      Give him some time. Once his cronies get everything working right he won’t have to sue, he can just deny federal benefits to people who don’t order a cybertuck and send their hearts out to him when they receive it.

  • ThermonuclearCactus
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    9 minutes ago

    I saw my first cybertruck in traffic yesterday, I initially thought that some redneck had every part you need to make a car except for the frame and body, and was like “I don’t need none of that fancy shit, I got square tube and steel plate!” and welded together the laziest design they could think of. Then I realized it was just a cybertruck, and promptly laughed at it.

  • arglebargle@lemm.ee
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    35 minutes ago

    Tesla made 2.8 billion last year from selling regulatory credits. So they really didn’t have to care how many cars they sold. But those surely are going away, so they are going to have to do some other government handout, which Elon is probably hand picking right now.

      • tempest@lemmy.ca
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        2 hours ago

        They just started rolling new postal trucks off the line so now seems like a good time to cancel that contract and sign a new one to replace them with Cyber trucks.

    • SushiRain@lemmy.world
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      4 hours ago

      MMW Police and the Feds in US gonna be required to only have Cybertrucks in the (dystopian) future. Welcome to Night City 2077.

  • GuitarSon2024@lemmy.world
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    5 hours ago

    Well if they’d stop putting signage with “Arbeit Macht Frei” over the entrance to their factories maybe they’d do better.

  • Kiwi_fella@lemmy.world
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    6 hours ago

    Is that “all stops”, as in they will get rid of that guy who very definitely did a Nazi salute?

  • reksas@sopuli.xyz
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    7 hours ago

    i wonder when ol stinky starts pushing somekind of law that makes it mandatory to buy one

  • froh42@lemmy.world
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    8 hours ago

    Tesla just needs a new slogan or a good marketing campaign.

    Something like:

    Tesla - power by joy

    Or “Kraft durch Freude” in German.

    All that would perfectly fit the brand image.