Because all their friends stay. So to get them to switch, you’d need everyone thay know to switch, which would need everyone they know to switch…

… soon, you need to organize a switch between millions of people, which really isn’t happening.

So the only people on fedi are those ok with keeping multiple profiles, and even then just the ones that value the technical aspects over quantity of content: mostly tech nerds and people with strong feelings about politics.

Have you invited people to the fediverse?

Ease of access and user experience. A single platform beats that, as you don’t have to choose where to signup and everything will be available without effort.

However, Lemmy is getting better with that and hopefully the user base continues growing. It doesn’t need to have a billion users to be an awesome experience.

Even if people know fediverse, if the content they want doesn’t exist here, they won’t stay.

There are Japanese Twitter refugee to fedi (especially Misskey) several times. A lot of big creator doesn’t stay as they want to get the highest number of engagement to keep their (art) business afloat.

Do you know any regular people? Most people I know have never even heard the word fediverse.

People are giving great answers here. One I didn’t notice at a glance is that the Fediverse is feckin small. Most of the world doesn’t know it exists yet, and centralized social medias are probably not gonna be super big about pushing that info through their algorithms

Inertia, convenience of what you’re used to, and all of your friends are over there and have never heard of ‘the fediverse’.

Most people don’t care about things. This is kind of a recurring problem. Imagine if people just cared a little bit more. All sorts of problems, like littering, would just go away.

But people are lazy and don’t care. They don’t care that their behavior today will be a problem for them tomorrow.

The big sites are where the content is, and that’s what they want. Suffering a little bit of hardship (fewer memes) in order to bolster a stronger future? Ridiculous.

Centralized social media is where their friends are.

Same reason why people stick with wells Fargo even if they can move to a credit union. It takes effort, changes to habit, and risk just to gain… what you already have.

Because of network effects.

Building a social network is hard. A typical chicken or egg problem. If you don’t have a user base, nobody is willing to join, and if nobody joins, you don’t have a user base.

It usually requires a bunch of money to build a social network.

The fediverse has a long time to go but I believe it will win sooner or later.

Because most people haven’t gone far enough to even understand this question. The choices come prepackaged, that’s what in front of their eyes, so they assume that’s how it suppose to be, and take the easy ride

The Fediverse is a confusing concept. I’m a giant nerd and even I don’t really understand how this is supposed to work. Centralized platforms provide a more straightforward user experience. And as others have said, that’s where the content is right now.

I don’t think the average user thinks much about the platform they’re on, and about who controls it. I think they go to wherever most of their family/friends are.

Also, those platforms are firmly in the mainstream, the alternatives aren’t really - you’d have to actively go search for them. People just aren’t likely to do that, I don’t think.

There are going to be layers to this.

1. There are lots of people who are just downright too stupid. They wouldn’t be on the internet at all if Tim Apple didn’t put it in a baby baba for them to suck it out of. They use Facebook because their iPhone came with the Facebook app pre-installed.

2. There are lots of people for whom popularity is the only thing that exists. Their brain cannot function beyond “Everyone uses Twitter.” They’ll adopt this platform only after everyone else in the world does.

3. There are lots of people who have bought the propaganda. The dark web is for drug traffickers and hitmen, torrenting is for pirates, end-to-end encryption is for traitors, and Mastodon is for Linux neckbeards. You shouldn’t associate with those people.

4. There’s this weird trend where the commercial platforms are becoming hives for conservatives, so they’re probably going to stay put in their echo chambers. I have observed little to no presence of actual conservatives on this platform; beyond the horseshoe effect with the tankie crowd.

5. The culture of content consumption is not supported by the Fediverse. We don’t do algorithmic slop troughs here, and the amount of content on Peertube and Loops rounds down to zero, so it doesn’t fulfill the role of mesmerizing colors and sounds for staring at and drooling like Tiktok does or linear television did.

6. Open source software is usually a bit shit. Be it lack of budget, opinionated developers, redundant projects…we can never have one of something. Why does Lemmy, Mbin and Piefed exist simultaneously? We always end up with software that mostly works, has a lot less graphical polish, a shitty project name, a few missing key features and a couple workarounds you just have to know about. Or an intentionally godawful UI. That’ll put people off.

7. A few people who show up are going to be put off by the weirdest decision they’ll be asked to make this month: “Choose an instance, your choice doesn’t matter, just pick one.” If it doesn’t matter, why make me pick? I bet if you watched 100 people try to sign up for a Fediverse platform, at least 30 of them will balk at that stage. I’ve sat and stared at that for awhile myself and I’m one of the ones who made it through.

8. They just haven’t heard of us. Ask ten people you know in real life if they’ve heard of Lemmy, or Mastodon, or Pixelfed. I bet they haven’t, or if they have they let it pass in one ear and out the other out of apathy.

9. A few people have looked at the Fediverse, didn’t see what they wanted here, and left. If you play Satisfactory, for example, you’ll find an active subreddit where the majority of the player base and the developers of the game interact, on Lemmy you’ll find one community where exactly one person posts “daily screenshots until I get bored.” It’s easy to wander off, especially if you don’t like left wing politics, Linux and the Fediverse itself.