So, I will make no secret that I’m rolling my eyes at all of that marketing stuff that goes up every year. But I’ve been thinking, it doesn’t have to be so superficial and pointless. Maybe there’s some rare exception out there that took the opportunity to say or do something meaningful.
Did you come across a company or organisation lately that use the occasion to take some stance beyond feelgood buzzwords or implement a policy internally or in their area of operations that is of at least some importance?
Thanks, that’s indeed a very good example of a meaningful contribution.
My employer did donate to a local NGO too last year (but not this year? not sure), but it wasn’t visible externally. I think it would have been fine it it was publicised. Instead, what was publicised was a blogpost that honestly didn’t say anything specific at all except for hitting a few keywords for good SEO.
We make it so that donations can go towards specific things (eg. a major food chain donated last year towards new custom percussion equipment in preparation for Macy’s) which makes for a very exciting internal announcement. Unexpectedly, I don’t think I’ve seen anything official from companies other than super vague announcements that you need to be searching for specifically.