• xia@lemmy.sdf.orgOP
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    4 months ago

    ELI5: “Up to 100” means “<=100”. So 0% still falls in that range. Could even be negative (counter-productive).

  • emerald
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    4 months ago

    I don’t remember what it was but I read something recently that said “up to 30+” and I had to reread it a few times

    • Malgas@beehaw.org
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      4 months ago

      Yeah I’ve definitely heard “up to [amount] or more” used in advertising. Which is just completely meaningless.

  • MrJameGumb@lemmy.world
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    4 months ago

    “up to 100% effective” just means it’s almost guaranteed not to be 100% effective except by accident in very rare cases lol

    • coffee_whatever@lemmy.world
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      4 months ago

      9 out of 10 dentist recommend!*

      *in a questionnaire where we ask dentist which tooth paste brands they recommend, and every one of them recommended multiple!

  • PiJiNWiNg@sh.itjust.works
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    4 months ago

    Did something change in advertising law in the US in the last few years? I feel like ive been seeing this specific phrase in advertising more and more lately.

    • xthexder@l.sw0.com
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      4 months ago

      I don’t think anything changed. This isn’t a false statement depending on the product. As long as there’s some single rare scenario where it could be 100% effective, they’re not lying. Really it’s just to make you feel a certain way even if the sentence doesn’t actually say anything at all.

  • xthexder@l.sw0.com
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    4 months ago

    I think this meme has the images backwards… He should be taking off the rose-tinted glasses, not putting them on.

    (Yes I know they’re sunglasses and not rose-tinted)

    • xia@lemmy.sdf.orgOP
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      4 months ago

      In John Carpenter’s 1988 film They Live, Hoffman lenses are depicted as special sunglasses that allow the wearer to see hidden messages and the true nature of their environment. When the protagonist, Nada, puts on these glasses, he can perceive the concealed presence of aliens and view subliminal messages such as “OBEY” and “CONSUME,” which are otherwise invisible to the naked eye. The lenses serve as a symbolic tool for revealing the film’s critique of consumerism and social control.