A survey of over 100,000 Germans revealed that 94% won’t buy a Tesla vehicle. It doesn’t bode well for the automaker, whose sales had already been falling off a cliff in the important European market.

In 2024, Tesla saw a 41% reduction in sales in Germany compared to 2023 despite EV sales surging 27% during the year.

This has already raised red flags about Tesla’s future in Germany, but it is nothing compared to Tesla’s performance so far in 2025.

Tesla’s sales were down 70% in the first two months of 2025, and again, that’s compared to its already poor performance in 2024.

  • exocortex@discuss.tchncs.de
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    3 hours ago

    That happens when a brand is about one person. Musk made Tesla all about himSelf. In a way he was the product - you could buy his cool car. Be a part of the company with that cool weird funny CEO. He posts memes just like you!!! Loom at his funny flamethrower! How random! Hahaha! He would also lie about so many features that nobody could actually believe it was a lie (full self driving next year™, battery range etc). So they still went ahead and bought it - and had a lot of sunken cost associated to his cool image.

    But oh no! It turns out the guy is actually an asshole, a racist, likes nazis, is an delusional and unpredictable drug addict, not that smart, born with money from aparthheit-enabled-exploitation - who could’ve known!?!?

    now people don’t like him, so they stop buying his product.

  • El_Scapacabra@lemm.ee
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    2 hours ago

    I’m in a different European country but there’s been a very noticeable decrease in the number of Teslas I see in traffic on any given day.

    A year ago they were everywhere and now I have to really pay attention to even spot one.

  • ms.lane@lemmy.world
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    11 hours ago

    Done for now, Musk only owns 12.8% of Tesla - it’s only a matter of time until the institutional shareholders kick him to the kerb.

    • Buffalox@lemmy.world
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      3 hours ago

      No Tesla is finished at a minimum to a degree where they will end up as a niche car maker at best.
      This would have happened even without Musk being unpopular, because the truth is Tesla doesn’t make very good cars, and their development cycle sucks hard. 5 years to develop a new model, where others typically use 3, and China only 1-2 years. The competition is already overtaking Tesla. Musk just made sales drop faster.
      Tesla has lost about 50% of their sales globally YoY as of February. That alone is a cause for near certain bankruptcy.
      Other car makers like for instance Nissan are claimed to be in trouble for losing just 5% sales!!

      • Bunbury@feddit.nl
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        2 hours ago

        It doesn’t help that Tesla are also screwing over the people who buy them. I have heard so many horror stories of what happens when something in your Tesla breaks. Most of it sounds like purchasing a Tesla doesn’t mean that Tesla thinks you actually own that car. Lookup “Tesla right to repair” for just a taste of the mess.

    • Saleh@feddit.org
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      4 hours ago

      Musk could have 0 shares in Tesla. The whole marketing of his companies revolved around him. Its even worse than Apple and Steve Jobs. People will think Tesla = Musk until Musk is dead.

  • Owl@lemm.ee
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    13 hours ago

    doesnt mean much, i guarantee you this number would have already been at 60+ before elon did any of his dumb stunts, solely because most people simply cant afford a tesla or are interested in other cars.

    wont buy and wouldn’t buy carry very different meanings.