I’d be okay with paying money for not seeing ads, in fact I would love for all of my services to be paid for with money instead of my personal information.
I take great offense at companies taking my money and my information, a sentement I am sure anyone who rather pay money then see ads would agree on.

EDIT: Okey, I’ve read the article now and they are trying to sell extented warrenty, showing a popup on the infotainment system. That is just not okey.