Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
  • not_IO
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    1 month ago

    how tf did it take 6 years to analyze 8000 posts

    • Hildegarde
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      1 month ago

      I pretty sure they selected posts from a 6 year period, not that they spent six years on the analysis.

      • billwashere@lemmy.world
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        1 month ago

        I can’t even fathom how they would go about testing if it’s an AI or not. I can’t imagine that’s an exact science either.

      • dan@upvote.au
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        1 month ago

        In that case, how/why did they only choose 8000 posts over 6 years? Facebook probably gets more than 8000 new posts per second.

        • Hildegarde
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          1 month ago

          Every study uses sampling. They don’t have the resources to check everything. I have to imagine it took a lot of work to verify conclusively whether something was or was not generated. It’s a much larger sample size than a lot of studies.

          • dan@upvote.au
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            1 month ago

            I have to imagine it took a lot of work to verify conclusively whether something was or was not generated

            The study is by a company that creates software to detect AI content, so it’s literally their whole job

            (it also means there’s a conflict of interest, since they want to show how much content their detector can detect)

            It’s a much larger sample size than a lot of studies.

            It’s an extremely small proportion of the total number of Facebook posts though. Nowhere near enough for statistical significance.

        • prole
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          1 month ago

          I was wondering how far I’d have to scroll before getting to someone who doesn’t understand statistics complaining about the sample size…

          • dan@upvote.au
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            1 month ago

            There’s likely been trillions of posts on Facebook during that time frame. Is a sample size of 8000 really sufficient for a corpus that large?

            • prole
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              1 month ago

              Have you ever heard of “margin of error”?

              Learn statistics, it’s actually super informative.