• Sunsofold@lemmings.world
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    3 hours ago

    Why would anyone put up with the attack that is advertising? If it requires you to watch ads, it’s not worth it. You wouldn’t sit through a free movie if it meant a stranger showing up every few minutes and offering to let you rim them, (it’s not that no one wants what their offering, it’s that they don’t care whether you’re interested or not. They’re still going to show you their asshole) why would you allow a similar violation of your mind?

  • JackbyDev@programming.dev
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    1 hour ago

    Hulu does this thing sometimes where you can choose which ad you want if two videos. Usually there is a timer to pick a default for you. I don’t see a timer on the screen, but I’m still wondering if Lexus is using that feature for this ad. Did it not progress until you selected something?

  • Affidavit@lemm.ee
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    7 hours ago

    They’re really doing everything in their power to destroy their own business model, aren’t they?

    • danciestlobster@lemm.ee
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      60 minutes ago

      I’m always a bit dumbfounded how many people are apparently fine with this sort of thing. I wish this was obviously a death sentence or pr nightmare for the service but in practice it must not be for a lot of people, enough to make it worth attempting.

  • CrowAirbrush@lemmy.world
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    7 hours ago

    I love when instagram goes: “have you heard about …?” Presumably asking this as they just showed me an ad about it that i completely ignored and i just go “no i haven’t”.

    The only use of showing me ads is them getting paid and wasting my time. I don’t pay attention to them because i either don’t need/want it, just bought it or can’t afford it.

    It’s been a long time since i bought something as a result of watching an ad.

    • geelgroenebroccoli@feddit.nl
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      6 hours ago

      The effect of ads is usually not directly linked to a specific product.

      If, for example, you need a new box of laundry detergent, you’ll go to the supermarket. There you might find brand A, which you’ve never heard of, or brand B, which had an ad you’ve seen or heard somewhere. Studies have shown you’ll be more likely to buy brand B, because you’ll find it more trustworthy, which is because you’ve heard about it somewhere.

      So, a lot of ads aren’t solely about a specific product, but also about making their brand perform better in the long run. Therefore, even if an ad is just making noise on the background, it may still have an effect on you. And, since it’s a subliminal process, it’s extremely difficult to make a concious decision to not buy products you’ve seen or heard ads of.

      • Schadrach@lemmy.sdf.org
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        42 minutes ago

        And, since it’s a subliminal process, it’s extremely difficult to make a concious decision to not buy products you’ve seen or heard ads of.

        Instead, I make a conscious decision to not buy products I remember seeing or hearing ads of. If you’re using subtle product placement to subliminally manipulate me in a way I don’t notice, good for you. If it’s obvious enough I remember you doing it then I will not buy your product unless it is already the best deal available (aka the cheapest per unit or best quality per price, excepting products I have had a bad experience with).

      • Whats_your_reasoning@lemmy.world
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        1 hour ago

        Yeah, that’s all true, but I’ve still got 500 things I need to spend money on before buying a Lexus. Ads for luxury cars are wasted on us poors.

      • CrowAirbrush@lemmy.world
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        4 hours ago

        Yeah i’m too weird for ads it seems.

        I just buy whichever has the best price per kg. I make a normale mortal wage i can’t afford to get used to such luxuries like paying double to get the Nutella that actually says Nutella on it.

        I feel for everyone who makes an equal wage and doesn’t have the ability to see food as fuel.

        • Holyginz@lemmy.world
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          2 hours ago

          On one hand I wish I could just see food as fuel. That’s how my dad is and it can certainly make things cheaper when needed. But he also doesn’t really seem to appreciate the better foods as much when it’s available.

  • Zero22xx
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    7 hours ago

    Next step: political adverts that quiz you on what you’ve just heard and repeat each segment if you get the answer wrong.

    Just kidding though (or am I). This is truly some dystopian shit. My first reaction was what the actual fuck. And I bet you that their numbers aren’t really going to hurt that much because of this. Mark my words.

    • Professorozone@lemmy.world
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      7 hours ago

      What really grinds my gears, is for every shitty “feature” like this, for every denial of policy or piece of spyware… someone thought it up.

      I wonder does anyone ever, in the meeting where this is decided, bring up what a horrible idea it is? I’m sure that person won’t have the best career, but has anyone ever seen someone take the bullet?

      • AnUnusualRelic@lemmy.world
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        51 minutes ago

        Seen from abroad, US companies have always kind of been anti-consumer, but lately they’ve been super turbo pedal to the metal implementing that shit.

        I guess they want to quickly make as much money as possible in the few years left before everything goes to hell.

      • ℍ𝕂-𝟞𝟝@sopuli.xyz
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        4 hours ago

        Man, I’ve been to these meetings.

        Shitty MBAs have a shitty idea, and when you go “that’s impossible to do / directly against any sane set of values / clearly and plainly very, very illegal”, they just go “don’t worry about it” and have you do the stupid shit. When it comes crashing down, responsibility is usually distributed like when you take a turd and throw it in a high speed industrial fan, everyone gets a little.

        Then you have a choice between either becoming so jaded and cynical that it’s not even funny anymore, or switch jobs. I’ve had too many jobs.

  • Spiritsong@lemmy.world
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    9 hours ago

    Somebody better tell Sony about this. I’m sure they want to cash in from their patent being infringed.

    :p /s

    The dreaded future of advertising is here. Next step, in your face as you do your daily stuffs.

  • SuperNerd@programming.dev
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    10 hours ago

    This is a brand lift study. It’s almost worthless: Hulu is paid nearly zero for it. I can’t believe they’ve stooped this low to scrape so little incremental revenue with such a customer hostile tack. Their product and analytics people must truly suck and completely lack awareness of counter metrics.

  • ATDA@lemmy.world
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    11 hours ago

    Somewhere someone thought this was a good idea.

    Fuck that individual specifically, fuck head…