This is a brand lift study. It’s almost worthless: Hulu is paid nearly zero for it. I can’t believe they’ve stooped this low to scrape so little incremental revenue with such a customer hostile tack. Their product and analytics people must truly suck and completely lack awareness of counter metrics.
This is a brand lift study. It’s almost worthless: Hulu is paid nearly zero for it. I can’t believe they’ve stooped this low to scrape so little incremental revenue with such a customer hostile tack. Their product and analytics people must truly suck and completely lack awareness of counter metrics.
That’s exactly what I was thinking.