Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

    • Erasmus@lemmy.world
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      1 month ago

      Taking lessons from Elon.

      Maybe they need to charge users a monthly fee and add blue check marks. Lol

    • ch00f@lemmy.world
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      It’s kind of indicative of how bad the web has gotten that twitter and reddit still have users. Digg completely imploded over much less than this. Just that back in 2010, there was somewhere else to go.

      inb4 Lemmy. I get it, but we’re not there yet.

      • chonglibloodsport@lemmy.world
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        I love Lemmy but I really, really miss the old web. Back when people would just create their own website and put it out there to share their niche interest with the world. People just organically linked their sites to each other to form web rings, an easy method of federation without any reliance on sophisticated server-side software.

          • nilloc@discuss.tchncs.de
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            Does anyone find your stuff? Search engines seem to be less and less capable of finding indie websites and show most results for shopping and/or image results (ie the paid ones), or else if it’s a question it goes Reddit/quora/stack exchange before any search results.

            I finally shut off my old self hosted Wordpress last year because traffic had dwindled to a couple hits a month or less. Besides the constant bot traffic trying to hijack the site.

        • The_v@lemmy.world
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          1 month ago

          The heyday of the forums. For about 2 years the combination of Tapatalk and forums was awesome. Centralized interface with no ads, all the discussion.

          Then they both gutted their functionality and spammed in the ads.

      • thehatfox@lemmy.world
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        1 month ago

        The makeup of web users has changed a lot since 2010. The average web surfer was a lot less passive in attitude in decades past.

        • balancedchaos@lemmy.world
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          1 month ago

          I hate listening to my younger brother talk about technology. He is just a sheep in an apple pen, and perfectly happy. I don’t get it.

      • Telorand@reddthat.com
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        1 month ago

        What will likely happen is the worst assholes will be the ones paying for this stuff, much like Xitter, because it is a demonstration of being a part of the alt-right, ultra-capitalist in-group.

        • rambling_lunatic@sh.itjust.works
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          1 month ago

          Huffman is a greedy bastard, but I don’t think he’s alt-right. He’s a bland neoliberal hypocrite. He is an advisor at the ADL and made a post saying that black lives matter, while not actually doing anything to help and actively profiting from what he said he was against.

      • AbidanYre@lemmy.world
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        1 month ago

        Meh, I deleted my account and moved on. Other than snarky comments I don’t really care what happens to it anymore.

    • stealth_cookies@lemmy.ca
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      The way I interpret what he is suggesting is that they are planning on going after Patreon type websites that provide a private paid for space for a creator’s supporters. It’s unlikely, but they could also pretty easily go after OF to keep that traffic on site.

      • JonnyJ@lemmy.world
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        i mean, this is the site that blocked nsfw content from hitting the front page

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    The truth is in the better days of Reddit I would’ve paid 2 or 3 dollars to access Reddit if that helped maintain it sustainable and if some of that money reverted to mods. Now? Reddit can burn

    • a_guy_at_home@lemmy.world
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      That was the first sales pitch for Reddit gold. That they just needed a couple bucks a month to pay for the servers. Lots of power uses back then did just that, and felt pretty good about themselves. There were people also arguing even then that anybody who paid Reddit’s bills for them was an idiot, but lots of people did.

      • witx@lemmy.sdf.org
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        I mean I get their feelings. Netflix et Al started with reasonable prices and then the greedy fuck heads raised the prices, so I bet Reddit would do it as well.

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        Yeah I immediately thought of the funding bar for gold back in the day.

        It was honestly fine. Made sense. Showed if they had made enough revenue to cover costs and let you make a personal choice beyond that.

      • Gestrid@lemmy.ca
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        1 month ago

        I never directly paid for Reddit Gold (in the sense that I had a subscription to it), but I definitely gilded others’ comments a lot.

    • thehatfox@lemmy.world
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      Yeah this feels like a move that would have worked a lot better before Reddit had burned a bunch of bridges with their most active users.

      The pool of people with enough goodwill to pay now is likely small, and shrinking. The causal new users probably are that keen to pay up either.

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      Fark still exists with that small monthly payment to support the site model. Drew, the owner, regularly meets up with folks, too. And if you’re a subscriber he must buy you a beer if you ask him per the “terms” of service.

      A nice, relatively small, community. That’s what Reddit used to be. Your post really resonated with me.

  • tiramichu@lemm.ee
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    “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said.

    There’s nothing ‘altruistic’ about reddit

      • pleasejustdie@lemmy.world
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        Pretty much, when they removed search engines who wouldn’t pay them was the final straw and I went back to reddit (after not being there since the API debacle) 1 last time and replaced all my 26,000 karma worth of comments with “Comment removed in protest of Reddit blocking search engines.” Took me a while, but meh, if they want to hasten its enshitification, I don’t mind doing my part.

        • skulblaka@sh.itjust.works
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          They have an edit history for every piece of content on the site. All you’ve done is post a giant flagpole on all your content stating “this account was previously owned by a real live human” and increased the value of those comments for AI scraping. Unfortunately your protest has done nothing but help them.

          The best way to stick it to reddit these days is to not interact with it at all. Don’t add to their data store, don’t give them traffic, don’t click on them in search results. Don’t protest-edit your content because you’re just helping them separate wheat from chaff.

          • btaf45@lemmy.world
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            1 month ago

            Don’t protest-edit your content because you’re just helping them separate wheat from chaff.

            How about just replace some of your content with this stuff from time to time.

            https://loremipsum.io/

      • EnderMB@lemmy.world
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        1 month ago

        Spare a thought for those that have bought Reddit Gold over the years, only to then discover just how much the CEO was paid, up against how much Reddit actually makes as a platform.

        It’s not just free labour. They’re literally paying him.

    • Vanth@reddthat.com
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      I guess reddit was feeding me all those ads out of the kindness of their hearts and took no money for hosting them. “Altruistic”, lol.

    • merc@sh.itjust.works
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      The users used to be altruistic, helping other people just because they wanted to be friendly. Because the site used to feel like a real community. But, now that the site is so clearly for-profit I think a lot of users are going to be much less helpful to strangers.

      It’s hard to quit the site because it gets so much traffic, which means so much stuff gets posted there. On the other hand, I think the high-quality comments from someone trying to help out are less common.

    • Chespirito@lemmy.world
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      I’ve switched to using this as well but it has very little user interaction. I hope it grows and is able to compete with Reddit one day. It would be nice to be able to go to a basketball or political subreddit (what do we call them here?) and actually be able to have a nice conversation.

      • clickyello@lemmy.world
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        they’re called lemmy communities, and there’s plenty of interaction! honestly it reminds me of the old days on Reddit before it ballooned into the monster it is today, I legitimately prefer it in every way other than lacking the niche communities (looking at you !2007scape@lemmy.world >.>)

        you can find good political discussion in !politicalmemes@lemmy.world or !news@lemmy.world

        dunno if there’s any good basketball communities tho, not my bag lol

        • Chespirito@lemmy.world
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          Thank you! And I like the interactions I’ve had so far. It’s just that I’m a huge NBA fan and that’s where I spent most of my time on Reddit. The nba Lemmy community isn’t very big yet but I’m trying to change that by being more active here. I really enjoy this and it feels like actual discussions can be had here unlike on Reddit.

      • Captain Aggravated@sh.itjust.works
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        Where Reddit has “subreddits” Lemmy has “communities.” Which is a 4 syllable word with 9 or 11 letters depending on singular or plural and no convenient abbreviation so most of us especially the Reddit expats lapse back into calling them “subs.”

        • Chespirito@lemmy.world
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          Thank you for information! I’m happy to have joined this community. For the most part there’s actual discussions here and not just meme answers at the top of every post

      • Excrubulent@slrpnk.net
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        1 month ago

        “Sub” is a generic term from the BBS days, short for “subforum”, “subcommunity”, whatever, so I just use that. I don’t like to use “community” because it’s long and clunky.

      • Magister@lemmy.world
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        1 month ago

        I did that in June last year, after 13 years of reddit and thousands of comments, all “gone”

        • The_v@lemmy.world
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          Go back and check again. They are actively restoring deleted comments. About once a month I log back on and delete another round. Usually another 10-15 “mysteriously” pop back up again.

          • CaptPretentious@lemmy.world
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            Son of a bitch your right. All my posts got restored! I ran one of those scripts that went through and deleted them all… and sure as fuck I can find them if I search for my reddit account name.

          • ShepherdPie@midwest.social
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            I think they’re catching people who are mass deleting comments at once. I recall reading that people were having more success deleting comments in smaller batches during the whole API debacle.

            • The_v@lemmy.world
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              They were a bit more tricky than that I believe. They capped the user page at 3 years of search. So when you delete everything using those scripts it deletes the newer stuff but misses all the older ones. Then after the script runs it shows - no comments.

              • glockenspiel@programming.dev
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                There’s also credible reports that Reddit is testing an even sneakier method. They will hide the “deleted” comments when you are logged in and looking for them in your history. But other people can still see them; Reddit just understands you are a hostile actor in their eyes so they pull manipulation games like with shadow banning.

                • ShepherdPie@midwest.social
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                  1 month ago

                  I only have a layman’s understanding of this but wouldn’t that violate the GDPR in Europe if say your IP address somehow changed to an EU country? I thought the GDPR gives you the right to delete your information permanently, though maybe there is some legal loophole where your comments in a forum don’t count?

      • violetraven
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        1 month ago

        Wouldn’t be shocked if it cane out he had a burner/secondary on one of ViolentAcrez subreddits

  • IchNichtenLichten@lemmy.world
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    Now the IPO is done Reddit has to continually feed the investors at the expense of the quality of the thing that’s supposed to make money to feed the investors.

    This is gonna be fun.

    • RobertoOberto@sh.itjust.works
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      They don’t care as long as they can get in, make a few bucks, and get out. Long-term stability isn’t the priority anymore, just quick profits.

    • Natanael@slrpnk.net
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      The best thing is how many different servers people are from here. No single gatekeeper who can wreck it.

      • Scrollone@feddit.it
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        I’m honestly a bit worried because I’ve noticed that most users are from lemmy.world, and the whole point of Lemmy should be decentralisation.

    • Resonosity@lemmy.world
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      Hey nice to have ya!

      Friendly reminder that the Fediverse is awesome, and you have the power to control the content in your feed not only by which subs you subscribe to or instances you make an account on, but also which you can block - including specific users if it comes to that. Of course, instance admins can do the same, and if that happens to content you want to see, you can always make a new account on a different instance and see everything.

      It takes a little to understand the Fediverse structure, but imo it’s one of the best ways social media can be structured.

    • Emmie@lemm.ee
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      Remember to try hiding vote display and see how it changes your usage. It’s underrated feature that imo makes you focus on the quality of the content rather than popularity.

    • ZMoney@lemmy.world
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      I haven’t been over there in a while but I noticed the AIs are starting to show up here. How was it over there? Rough percentage of how many?

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    Altruistic? ALTRUISTIC?!

    Just who in the fuck does he think he is?!

    The only altruists on Reddit are the users who freely provided the content that this fucking parasite feeds off of.

    I’m so glad I left that awful shithole of a site.

    • g0nz0li0@lemmy.world
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      This got under my skin too.

      That parasite constantly refers to user content and comments and as being the property or Reddit, and his schemes to generate profit off the back of that asset are almost always to the detriment of the user base who are keeping him in business.

      Like all rich assholes, he’s got this expectation that everyone will deeply respect and admire his mission to enrich himself by exploiting whatever market he has access to.

    • ShepherdPie@midwest.social
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      Yeah that word choice is quite a bold strategy after all the bullshit they’ve put their revenue generators (the users and mods) through over the last couple years.

    • violetraven
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      The sad thing is yeah, he did, and Alex Ohanian played Switzerland

  • NotMyOldRedditName@lemmy.world
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    I think this comes down to what the intentions are

    Paywall /r/videos? Fuck off.

    But create a system like Patreon where a content creator can put their own content and interact with their own users and there’s a revenue share between reddit/creator that doesn’t sound terrible.

    If they’re gonna do it on Patreon, why not try and lure them to reddit?

    • NotMyOldRedditName@lemmy.world
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      Just had some more thoughts on this as well.

      If Reddit can lure Patreon users, they could also likely protect that content creators data from being shared on the platform. The creator uploads a commissioned drawing for it’s paid users, and then someone tries to copy it and show it in /r/pics. But since reddit has the source image, they could be scanning for identical images by hash, or matching images via AI and then prevent it from being posted outside the community.

      It definitely isn’t THAT easy, but it opens up the potential, and being able to tell your potential customers you have tools to help prevent unauthorized sharing on a prolific platform probably has some merit.

    • Tilgare@lemmy.world
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      Totally. This could be reddits premium answer to a Patreon community with an exclusive Discord server.

        • Tilgare@lemmy.world
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          I can’t tell of you’re just joking or not - so no, just straight up as a replacement for both, Patreon+Discord. You have a creator you like on YouTube let’s say, and so you sign up for their premium subreddit to support them. You get the community on reddit as a replacement for how creators use Discord, and then if they integrated Patreon-like features such as a host for members only videos or premium podcast feeds from the creator, and giving the creator a place to upload and share members only photos or polls. Meanwhile it operates just like any other subreddit operates for community discussions. No need for multiple services integrated, if reddit offers an all in one solution.

          • Gestrid@lemmy.ca
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            Reddit is not a great replacement for Discord and its live chat features IMO.

            • Tilgare@lemmy.world
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              Well, they would presumably develop premium subreddit features to reach parity or develop an otherwise useful feature set. As it is now, you’re certainly right.

  • SykotikFiend@lemm.ee
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    After seeing this article on Reddit, that’s what made me finally jump ship and join in here. It’s been nice so far.

    Reddit is hardly even the same site it used to be. Especially with bots taking over. And I just don’t think it makes sense to make people pay for what was meant to be a user-generated experience. We’ve sadly come a long way from the narwhal baconing at midnight.

    But here’s to new beginnings!