Isnt that pretty damn suspicious? We’d rather just shut down than sell it as a going concern?
It’s obviously pretty valuable. How would we feel if say, China decided Microsoft/Google/AWS/Oracle had to sell to a Chinese company on the grounds of national security? They’d rather pull out too, despite China being a very large market too. Or what happens if other countries starts demanding the same?
Pretty sure ByteDance would rather keep their IP.
And if they sell, do they keep the rights for the other countries or it belongs to the US now?
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AWS already had to effectively do this. AWS only exists in two regions in China because they licensed much of the AWS software to be run by a pair of Chinese-government affiliated ISPs inside China (that is, Amazon doesn’t run AWS in either of its China zones — it’s run by a pair of Chinese companies who license AWS’s software).
This is why the China AWS regions are often quite far behind in terms of functionality from every other region (they either haven’t licensed all the functionality, they don’t keep up-to-date at the same cadence as Amazon, or Amazon is holding certain functions back), and why you can’t really access them from the standard AWS console.
So in effect, Amazon did have to give their software to Chinese-government affiliated companies in order to continue operating in China.
How would we feel if say, China decided Microsoft/Google/AWS/Oracle had to sell to a Chinese company on the grounds of national security?
But no one is saying that ByteDance has to sell TikTok to a US company. Just divest it to an owner that is not beholden to the Chinese government and obligated to share any and all data upon request. Compared to the legal requirements that China puts on US companies operating in China, this is a pretty tame ask.
Yeah but the 5 Eyes and their friends are everywhere outside of the CCPs borders. So if they really don’t want to let the US have that algorithm, and probe the interfaces the CCP propaganda arm used to access the TikTok backend, there’s few places overall that have a reason to buy it, and can also afford it.
Except that is what China already does. Cloud providers with regions in China have to utilize a local partner company which gives access to the whole tech stack. It’s a reason that AWS China regions were always so far behind in service offerings to the rest of the AWS regions.
They wouldnt have to sell their IP even just the userbase and videos would be valuable enough to let someone else plug in an algorithm. Then again, i suppose this could all just be bluster.
No?
The way you are speaking it’s as if they mean to close down the whole thing. There is a whole rest of the world for them to operate in. Sure losing the US market would be a huge detriment, but the owners still might rather have it everywhere else, than keep it running in the US in someone else’s hands.
They aren’t being forced to sell their operations in the entire world, just the US. So, doesn’t it make better financial sense, if all legal options to keep control fail, that they sell their US operation to another company, and at least get billions of dollars before exit, than to just lose the market and get not billions?
They don’t want to seed a competitor with their tech.
They are going to get one when a western tech company copies them to fill the vacuum they left. Their only real advantage is their leg-up with their earlier footing. There is nothing particularly interesting in their software, it’s easy to copy, and someone likely will. If they do not get a copycat, their crowd will move on to some other thing and, being in the same industry, will still be a competitor.
They are going to get one when a western tech company copies them to fill the vacuum they left.
When? Instagram/Facebook Reels are already a blatant copy. And YouTube Shorts is trying.
They don’t want to compete with tiktok, they want them gone so they win without trying to make their own service better, which they could do, but they don’t want to change what likely ends up being a more lucrative algorithm for them if they aren’t dealing with competition. You know, American free market economics 🙄
A thing never mentioned in these debates is that noone in the world is buying tiktok without buying the underlying algorithm, the same algorithm the app runs on worldwide, the algorithm is the special sauce. They are not going to sell the basis for their app just for a single payday in the US market, which after buying it, they could rebrand and then once successful in the US, compete in the global market against tiktok but with the income of the most lucrative app market in the world behind them. It’s an extremely stupid business move.
But what if the US version becomes a different version than the rest of the world’s? What if the rest of the world wants that version and demands it?
They have a leg up, they would have to use their early footing to compete. If they go, the vacuum of their loss of presence will open a spot for an american tech company to copy them. Either way, they are going to get competition from an american tech company. Nothing they are doing is esoteric in a way that would make them hard to copy. There really is no secret sauce, so to speak, in the software. If they are doing it to hide something then then it lends credence to the US’s accusations, at least it leaves a grey area for that speculation. This gives the US a big avenue to push that they are right and everyone should be cautious of their media business.
Then they change it to match.
How does that work? 1 app 2 companies. Who will follow whom?
The article talks about why they’d prefer to shut down if you take their word it. Essentially the US is such a tiny portion of ByteDances revenue, it would be more optimal to shut down then to risk the sale of their algorithm. Assuming they’re using relatively similar algorithms on Douyin, and they don’t want whoever they sell to to turn around and sell to their Chinese competition, which is where the real money is being made for ByteDance.
Bullshit, they’re bluffing at best.
Average revenue per user is a pretty common industry benchmark, and the US absolutely slaughters the rest of the world. We’re the fat, dumb, brainwashed cows the advertisers can’t get enough of.
Is that really justified, or an example of selection bias?
Does it matter to a shareholder?
Not really. It depends on what it is. There are entire games and items that aren’t available in the US, but make a killing in Asia.
Like, here’s Genshin Impact numbers from 2023.
On that game, the US comes in at 7th, is less than half of the top country (Japan) and is notably behind Switzerland.
For Tik Tok specifically, we can look at their annual reports.
Let’s look at average annual users per region. 682M in Asia Pacific, which does not include China. 192M in North America.
China’s numbers are 750M daily.
I don’t think most of their money comes from the US.
There’s a reason you couldn’t actually talk about the ARPU, and that’s because an American user is worth literally 7x more than a Chinese user on average. Which is why TikTok had a revenue of 16.1b in 2023, with a growing user base, and ByteDance’s total revenue was 40.8b.
Maybe the CCP is paying the difference?
It’s a scare tactic. You as a customer won’t care if the business gets a new owner but if they threaten to shut down all the kids they have will start kicking and screaming to make the government dial back the decision.
I mean I’d be all fucking for it and honestly take the rest of facebook with you if you could.
Yes, but this is not the way. The US needs federal privacy laws that would regulate all these tech companies. Instead, congress shows that they don’t care about the privacy of US Americans; they just don’t trust China.
Then, in one of the biggest FUs ever to the constitution, they expand the FISA amendment.
So everyone here is probably like “please do it” but I do wonder how the general populace would react. Would people actually miss TikTok if it just disappeared?
Nope. They’d probably move to YouTube shorts or some other lower quality copy of Vine.
They’d reluctantly use Shorts or Slides if there’s no alternative, but realistically it’ll be something new. TikTok’s absence creates a vacuum that could be a huge opportunity for a new platform.
I refuse to watch any vertical short videos but if I never see that bullshit fucking moving logo ever again, I’m happier
Doesn’t pixelfed support shirt videos now?
We might even get pants videos in 2025.
What’s next? Hats? Shoes? The sky’s the limit.
Not out yet
TikTok creators I follow get miserable amounts of views on YouTube. Shorts algorithm is nowhere near as good as TT and it’s missing loads of features that make TT unique. If those creators were forced to move they’d probably go with Instagram but that’s a poor replacement too.
As a European I’m curious how TT will look like without Yanks. It’s already much more usable after it was banned in India so there’s that.
Because people who want tiktok content watch it in tiktok, and those who don’t don’t like the format in general.
If tiktok started hosting half an hour long documentaries it wouldn’t be any wonder that nobody would watch them, as the userbase doesn’t have the attention span for that and they aren’t scrolling tiktok for that type of content.
I personally have only one user whose shorts I watch, B. Dylan Hollis. And even there I would much rather prefer longer videos, but I’ll take what I can get.
I’m fairly sure that long term TikTok plans to do long form videos too and their current approach has a benefit of getting their foot in the door. No other competitor of YouTube managed to do that before.
The neat thing about TikTok algo is that that they introduce different things and fine tune it to your liking without making things stale. This means those that are there for short form videos will keep on seeing them and their flow won’t be interrupted. Those that are interested in longer ones will be presented with them. It’s already happening but UI really needs refinement as it’s kinda jarring now. It’s still much better than how YouTube is trying to force shorts on their current users though.
Or, just as likely, would download some VPN and go on.
They are going to reels
I’m curious about the practicality. IP addresses only roughly correlate to geographic location. Are they going to geofence their app?
Obviously the app can be removed from the US app stores, but I doubt they can prevent sideloading or just using a VPN to get access to a different country’s app store. And what about all the devices that already have it installed? It’s not like it will auto-delete.
It won’t matter if there are ways to side load or circumvent, though. 99.9% of users will not be willing to be bothered with such things and the US market would effectively die for the app.
I would have thought the same if there wasn’t a counterexample right in front of me. We had some major social media blocked, and while there was a noticeable dropoff, they are nowhere near dead. Quite popular, in fact, including among children.
it’s not like it will auto-delete.
You’re probably right it won’t, but it definitely could be done by Apple and Google.
I feel like reaching into individual people’s phones and uninstalling software without their permission would be lawsuit bait.
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Heavy users will definitely complain for the first couple of weeks, then they’ll just move on to the next platform.
Good.
Yah yah, sure sure.
A win is a win
What’s the win here? For Facebook and cable news? Because it looks like another example of the American government strong all over the 1st amendment rights of its citizens because they don’t like what they’re taking about
The main win is banning a content recommendation algorithm that is influenced by the CCP. A secondary win is reducing consumption of short form content. A tertiary win is eliminating that God awful narrator voice.
There’s no valid 1st amendment argument here. This doesn’t ban American voices, that can continue to be shared on alternative platforms, it bans the CCP Government’s propaganda inserting itself in American media consumption.
Well said, although I think the first point is the only one that justified banning it.
Agreed 👍
Good luck to both of us, friend.
Please oh please
Can’t fucking wait.
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I mean…if operating in a country meant selling your US business, you’re probably not going to say “oh gods someone please buy us 🙏”, if you want a big payout…
This just confirms the worst case scenario for me. This might be posturing, but it’s far more likely ByteDance can’t reveal how much command the CCP has over the data.
Oh hey, me too
Well, as someone I watch online pretty much said, this could lead to other countries banning it if they don’t sell (as to whether that actually happens, I can’t say since I’m nowhere near qualified enough to make that call). I have my own reasons for hoping for a ban outside of wanting most short form content being banned because of attention span draining brain rot, but this is definitely shaping up to be an interesting development.
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