They don’t even want you to use the website I don’t think. They’ve even done experiments where they blocked people from using the mobile website. The more they want me to use their app, the more I want to avoid Reddit all together.
Control and money. They can serve more ads and harvest your data more easily if they control the platform
Bang on. Can’t serve you ads if they can’t control what’s on your screen.
To them, loss of 3rd party users is insignificant because they’re users they weren’t able to monetize to begin with
If that insignificant number is disproportionately active users and moderators, then they will significantly feel it.
At least until they just have bots commenting, posting, and moderating.
Everyone says that the loss of these 3rd party app users will destroy them, but I disagree. I don’t think that the quality of experience is as closely linked to profitability as most people think. Ad-Clicking viewers of cat gifs are blissfully unaware of the current fiasco.
If they streamline how users get access to Reddit, then they get to determine what they see. Now the third-party apps will get killed, the access through mobile browsers will be limited with the idea to force users into the app, old-reddit will be gone at some point as well. And then Reddit can spam users with ads and also force users into buying premium services to see no/less ads. Since all alternative ways of using the website will be gone, people have to swallow that pill no matter how big it is.
Ads.
Not only ads, but their app is the only one that supported their NFT system. And their Twitter Spaces clone. And their upcoming shorts feature. And so on. They desperately want to be every other social network, and that means copying features that are mobile-centric.
I have to say, there’s something peak hilarious to imagining someone at redsit huffing and puffing that "THEY’RE NOT USING OUR NFT’s!
I really don’t get why all these social platforms try so hard to just be copies of each other. I like having diverse and different platforms for different things. Once they all started homogenizing, I really stopped using most social media.
And when LinkedIn added their ripoff of Instagram Stories I was like…aaaaand that’s it for me. Why does a professional site need a stories feature?
Because companies don’t want money. They don’t want a lot of money. They want ALL the money. If another company has a feature that people like and use, then this company wants that money as well. So they either buy that other company or copy and push the feature in the hopes of converting users.
This is why YouTube has these asinine shorts shoved into your layout. They know YT users don’t want them. This is why you can’t disable them. They know that another company makes money with shorts and they want it - so YOU are gonna use them goddammit.
A third party YouTube app doesn’t have to show these shorts so YT wouldn’t be able to pressure their users into consuming that format.
I happen to like the shorts. I only wish your shirts subscriptions were separate from your regular subscriptions. Otherwise I don’t have any issues with it.
However, I do know a lot of people do take issue with it, and that’s okay!
LinkedIn is the most stupid thing because it is a fucking job board that wants to play to be Facebook and is the most unnecesary thing in the world. Before the Instagram Stories clone they were already too far by adding like 20 other social network features that a page like LinkedIn doesn’t need.
That’s precisely what they don’t want. The modern fight isn’t directly for your money, but for your time.
If you’re binge watching Netflix… You’re not playing a Nintendo game. If you’re playing a Nintendo game… You’re not listening to Spotify. Or going to the movie theater. And so on.
For social media platforms it’s the same. People like short videos now? Well, if Facebook doesn’t add them to their app you’ll close it and go browse TikTok. In the next board meeting, executives are going to ask the team why the hell are they not working on adding short videos.
It’s a vicious battle for your time, and then figuring out later how to monetize that attention. Usually ads.
Oh dear god, not Shorts… Everyone’s trying to copy the TikTok model with Shorts…
I hate, hate HATE shorts, especially on YouTube.
For my work I sometimes produce 30-60 econd video clips and trying to show them to a client when YT insists on having them in the Shorts format is frustrating. I realise I can change the URL manually to override it, but it’s just so stupid. And it also means I can set a custom thumbnail, as Shorts desnt allow that.
And they do it in the most abhorrent manner ever: No timeline, no way to rewind, and hold-to-pause. And people keep making minute long shorts.
I like YouTube shorts. I hate youtube short’s format. For that reason, I removed the shorts and won’t get them back until revanced adds the playback controls YouTube doesn’t.
Reddit will be worse. Their engineers can’t make a video player that doesn’t download all video qualities at the same time, on a wasteful format. Their shorts feature will follow suit, it’ll be uber garbage.
I wonder if we’ll have the same discussion about Lemmy Shorts in ten years from now ;)
They’ve gotta reclaim all that lost valuation for their IPO somehow!
The third-party API doesn’t let them see how people interact with the app, only what the user is accessing.
It’s just to further monetize the user’s interactions and sell the data, because the executive team are greedy little pigboi.
Correct. Mobile apps get privileged access on your device which they use to track you. They don’t want third-party apps having all that data.
Ads and tracking.
So $$$.
They can force-feed ads to you and track your every click and sell that gobs of data to companies using it to make more $$ and to further develop their tracking to make yet more $$$
So, as always, the answer to such questions is: Money.
Reddit wants to show ads and to collect user data.
Removed by mod
App is tied to phone, phone for the most part kills the idea of you being anon. Which means glorious glorious user data, and problem users with multiple accounts get nuked based on their device and inside the app they can serve you anything anyone pays them to serve and unlike browser based stuff there is noting you can do to prevent or pervert it.
Tracking. Ads. Selling data etc.
To quote ljdawson, the dev of Sync for reddit: “Apart from crashes I don’t track shit.”
He was asked how many API calls Sync’s users have on average. He simply couldn’t answer. That’s why we loved 3rd party apps.
They don’t make money off of our regular interactions on the site. They make money by selling tracking packages of users to advertisers.
In an app made by them, they can track so so much of what you do. Much much harder to get data from someone using a third-party app.
A native app offers the most control. Ad blockers are harder to obtain and use.
Money. It’s always just money.
Profit. Simple as that.
Ads and data mining
Don’t know if it’s been posted yet… money
