AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

        • SnipingNinja@slrpnk.net
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          11 months ago

          Coz influencers can be people lucking into it, with AI influencers it’s mostly going to be brands cutting out the middlemen and making more money and reducing any chance of people receiving consequences of their actions as they can just delete that AI influencer and create a new one, whereas any human influencer will suffer the consequences even if very little for their actions

          • Flying Squid@lemmy.world
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            11 months ago

            What makes you think they can’t (and don’t) just fire a human influencer and hire a new one whenever they feel like it now?

          • Riskable@programming.dev
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            11 months ago

            Whoah there: Who says AI influencers aren’t the result of individual’s honest work? You don’t need an entire data center of computers to make your own AI influencer!

            Don’t assume there’s a corporation behind every AI persona. It could just be one guy with a lot of VRAM getting creative with prompts in his parent’s basement.

          • Smoogs@lemmy.world
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            11 months ago

            Right cuz blaming lobbyists and ad campaigns… that’s totally worked out for tobacco, guns, pharma and vehicle companies looking to shirk any accountability.

    • the_ocs@lemmy.world
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      11 months ago

      First they came for the influencers, and I did not speak out, because I’m not an influencer…

      • BrianTheeBiscuiteer@lemmy.world
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        11 months ago

        Give them some talent and they’re essentially movie actors. It’s just another form of entertainment and as little as I care about influencers this won’t stop with them. Anyone that appears on camera is fair game to be replaced.

      • BluesF@lemmy.world
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        11 months ago

        There are some things I won’t be disappointed to see replaced by automation. Transitions are not well managed in this regard (retraining is expensive after all), but many jobs I feel should be automated because they suck. Not really sure where influencers fall on this scale… Can’t imagine it’s great for your mental health.