Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.

People are more likely to pick a meat-free option if it’s not labelled vegan, a study suggests.

Foods described as “healthy”, “sustainable” or “plant-based” are all more appealing, according to the University of Southern California.

Its research saw more than 7,000 people asked to choose between a vegan food basket and one with meat and dairy.

The former was randomly labelled “vegan”, “plant-based”, “healthy”, “sustainable” or “healthy and sustainable”.

The experiment found people were more likely to select it when the focus was on its benefits (such as “sustainable”) rather than its content, though “plant-based” was still more popular than “vegan”.

  • Semi-Hemi-Demigod@kbin.social
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    11 months ago

    Exactly. How can people who don’t eat hamburgers know what a good hamburger tastes like? How can they think a tofurkey is anywhere close to a real one?

    Thankfully, like gluten free foods, vegan ones are getting better. Though I still don’t trust vegan cheese.

    • nilloc@discuss.tchncs.de
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      11 months ago

      My wife recently developed an allergy to dairy. There are some decent pizza blends and cheddar jack, but there are also a few that look and taste like melted plastic.

      I end up making 2 pizzas (since the other 3 people in the house still eat dairy) and her pizza is more gooey than stringy, but I’ll eat the leftovers of either no problem.

      • Fleur__@lemmy.world
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        11 months ago

        One thing that made me enjoy pizzas alot more after having stopped eating cheese is to just have it without the cheese (or substitutes). Honestly sometimes I think I prefer it that way as I feel cheese can sometimes smother some of the more vibrant flavors. Highly recommend giving it a go!

        • nilloc@discuss.tchncs.de
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          11 months ago

          Yeah my crust game has improved and I copied/improved a crust seasoning based on one from King Arthur’s Flour.

          Brushed olive oil, seasoning and some brewers/nutritional yeast make really great breadsticks. And I can do it in about 30 minutes start to finish (plus a little more oven preheat time).

    • Fleur__@lemmy.world
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      11 months ago

      Basically all vegans in the English speaking parts of the world have eaten meat before.

    • hightrix@lemmy.world
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      11 months ago

      As Stephen Lynch would say, “Tofurkey? Toe fuck yourself”.

      That stuff is not delicious. It is barely edible.