Unless I’m missing it, nowhere in the article or elsewhere did they say that ads only appeared one time.
They said that ads were served for one particular account 50 times (and presumably have data to back that up but I’m not inclined to give them benefit of the doubt). And that media matters had scrolled/refreshed a bunch of times to see whose ads would be displayed. Which seems reasonable to me.
Then TwitX made some claim about “50 out of 50 billion ads served” or something, which is a disingenuous comparison. This was one example of a problem. No one claimed it was the only example, so why would anyone compare against all ads served anywhere?
I agree with your point in general, but I have a hard time applying it here. Unless the lawsuit alleges that MM hacked into Twitter or doctored the screenshots, then the core claim of the MM report “Twitter served ad Y next to post Z” is not under dispute. If the claim is that refreshing a page is malicious, then I don’t think we need to wait to call the lawsuit malicious.
I mean, it’s splitting hairs. While the proximity probably didn’t help, I doubt the companies deciding to pull ads weren’t like “sure, we don’t mind hanging out in a nazi bar, just make sure not to seat us next to any nazis.” I mean, some probably were, but there has been increasingly large amounts of pressure on these people and within like 24 hours of each other Elon endorses replacement theory and the MM story drops that Elon is running ads for nazis. There are only so many times you can make a dumb excuse. For lots of us, that was a long time ago. Even the capitalists are realizing now at least that he’s bad for business.
Okay, that’s a fair point. They left too many blanks for the reader to fill in, and some will assume the problem is more widespread than it is.
When I put my Social Scientist hat on, I don’t think the methodology was totally unreasonable or obviously malicious, so X would have to strengthen their claims to convince me to wait for court. But you’re right, MM should have done better.
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Unless I’m missing it, nowhere in the article or elsewhere did they say that ads only appeared one time.
They said that ads were served for one particular account 50 times (and presumably have data to back that up but I’m not inclined to give them benefit of the doubt). And that media matters had scrolled/refreshed a bunch of times to see whose ads would be displayed. Which seems reasonable to me.
Then TwitX made some claim about “50 out of 50 billion ads served” or something, which is a disingenuous comparison. This was one example of a problem. No one claimed it was the only example, so why would anyone compare against all ads served anywhere?
I agree with your point in general, but I have a hard time applying it here. Unless the lawsuit alleges that MM hacked into Twitter or doctored the screenshots, then the core claim of the MM report “Twitter served ad Y next to post Z” is not under dispute. If the claim is that refreshing a page is malicious, then I don’t think we need to wait to call the lawsuit malicious.
Removed by mod
I mean, it’s splitting hairs. While the proximity probably didn’t help, I doubt the companies deciding to pull ads weren’t like “sure, we don’t mind hanging out in a nazi bar, just make sure not to seat us next to any nazis.” I mean, some probably were, but there has been increasingly large amounts of pressure on these people and within like 24 hours of each other Elon endorses replacement theory and the MM story drops that Elon is running ads for nazis. There are only so many times you can make a dumb excuse. For lots of us, that was a long time ago. Even the capitalists are realizing now at least that he’s bad for business.
Removed by mod
Okay, that’s a fair point. They left too many blanks for the reader to fill in, and some will assume the problem is more widespread than it is.
When I put my Social Scientist hat on, I don’t think the methodology was totally unreasonable or obviously malicious, so X would have to strengthen their claims to convince me to wait for court. But you’re right, MM should have done better.