TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
I’m not convinced it’s the mediums responsibility to check whether or not the ad itself has ascertained the license to use all of the media in it. Whether that’s photos in the background, music, or the likeness of the actor in it.
They should have proper scam checks, but that’s regardless of whether or not the ad uses deepfake.
They should at least need to check if there is reason to believe some sort of ethics violation is in place. That is the beauty of physical newspapers, where the ad sellers looked at the ads before print and gave it some thought, as to whether it is appropriate or not. In this case tiktok is distributing these things and profiting off it, so they should also be held liable, in the same wake that someone operating an internet forum for CSAM is of course held liable, even if they didnt upload the material themselves.