TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
They should at least need to check if there is reason to believe some sort of ethics violation is in place. That is the beauty of physical newspapers, where the ad sellers looked at the ads before print and gave it some thought, as to whether it is appropriate or not. In this case tiktok is distributing these things and profiting off it, so they should also be held liable, in the same wake that someone operating an internet forum for CSAM is of course held liable, even if they didnt upload the material themselves.