While we busy ourselves greening our personal lives, fossil fuel corporations are rendering these efforts irrelevant. The breakdown of carbon emissions since 1988? A hundred companies alone are responsible for an astonishing 71%. You tinker with those pens or that panel; they go on torching the planet.
Neoliberalism has taken this internalized self-blame and turbocharged it. It tells you that you should not merely feel guilt and shame if you can’t secure a good job, are deep in debt, and are too stressed or overworked for time with friends. You are now also responsible for bearing the burden of potential ecological collapse.
You are right, the ozone hole was fixed targeting industries, not individuals. Now all the burden is on individuals. It is ridicolous seeing government targeting farm and cows for emissions when one big corporation emit methane and co2 more than every cow in the world. Tar sand alone ( i’m talking to you , Canada ) is an huge emitter of greenhouse gasses.