👉wiki

👉The GUARDIAN article

Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

  • severien@lemmy.world
    link
    fedilink
    English
    arrow-up
    15
    ·
    1 year ago

    Wow, I had no idea it goes so high. Good for Australia, though. Cigarettes are cancer, literally.