A slightly unusual video from the fantastic Technology Connections channel. It articulates a lot of my own thoughts on social media, “algorithms” and AI.
What surprised me the most was the statistic that only 3% of author’s views come from the subscriptions feed. This is wild to me because subscriptions are pretty much the only way I have ever used YouTube.
Speaking as an actual former editor, nooo.
I’ve found YouTube has lowered the bar on video production standards as tools became more accessible to the general public.
The shorts I worked on (actual productions with scripts, crews, etc) have much higher expectations and understand, collectively, they are producing a work.
You can slap together a camera, some mics, lights, and a host, and call it professional, but it ain’t gunna make it so.
Corporate however, yeah. Looots of sponsors out there; tons of shrilling. Definitely loads more of that these days.