It probably goes against the philosophy or whatever of FOSS or Lemmy itself, but why not be a little evil so that you can actually sustain yourself? Donations can bring us far, but small non-intrusive ads can be a bliss in the skies for the people actually hosting the instance. Especially if there are millions of users uploading thousands of images and videos. This is extremely expensive.
Is running ads really that taboo?
EDIT: some people seem not to get the point of “millions of users”, which presumably includes non-techies that do not use adblockers. I mean that without ads (or mining?), no instance would be able to scale to the point where it can compete with Reddit for example. If you were to want that.
Who’s going to see them when everyone here uses adblocks and VPNs? Who’s gonna click on them when everyone here is a world-wary anti-consumer? Who’s going to buy anything when everyone here knows very well what they want and where to get it?
I’m talking about the possibility of it growing and reaching the larger populous. They do not have adblockers. They will therefore finance the instance. Not for profit, but for sustainability. But even now, there are people here who do not mind small and non-intrusive ads if it’s for a non-profit instance. Not everyone here, even now, is a world-wary anti-consumer, whatever that is.
Finding advertisers, billing advertisers, and collecting from advertisers is all work you can avoid of your users just give you money.