Amazon has lots of money and they can easily afford this PR/marketing promotion that they choose to do. Amazon drivers work hard and deserve to be paid fairly for their work. Even though this is just marketing it still results in the drivers getting more money so if you order something from Amazon you might as well do it at every opportunity you get.
The downside is that it costs Amazon $5.00.
Amazon has lots of money and they can easily afford this PR/marketing promotion that they choose to do. Amazon drivers work hard and deserve to be paid fairly for their work. Even though this is just marketing it still results in the drivers getting more money so if you order something from Amazon you might as well do it at every opportunity you get.
You don’t even know if this is really giving money to anyone, let alone the driver for your delivery.
But it doesn’t cost you anything. Worst case scenario is the same as not doing it.