But why? I loved this logo, it’s very clever:

Or most people didn’t get the meaning of ://?

Now, as I typed this I understand… Most people rarely type https:// any more. Actually I use this symbol most frequently connecting to file shares as smb:// or sftp://.

So does Reclaim The Internet still involve purchasing an advertising company, letting multiple employees go, and generally behaving like a VC-backed startup? Just checking!

I see a ton of branding, buzzwords, and even a little AI.
Changing your logo isn’t gonna do shit. You still use Google.

We teamed up with global branding powerhouse

Oh, that’s how you know it’s not going to be capitalist slime [/s]. This logo rebranding one of the worst visual changes a company like Mozilla can make. We truly are in trying times…

Edit: added /s tag, in case it wasn’t clear.

Finally some international ß representation.