From what I understand, they’re already getting paid pennies by youtube, which is why many of them constantly shill for patreon/nebula/curiositystream/whatever on top of sponsored content. So youtube is shit for the creators, shit for the consumers, and a net loss for google. It’s the same non-business model as food delivery apps: nobody profits, yet it still somehow keeps going because modern economics is make-believe.
There are alternatives for the people who make money off the YouTube.
The Youtubers who do get paid enough to make a living from YouTube also make production quality content and have great gear and staff. They might as well sell their production to any other streaming service.
Something like Veritasium might as well be on Netflix as YouTube. Mr.Beast would fit in on Mtv…
Those both require subscriptions for access though instead of offering an ad based tier so that already excludes a majority of viewers from being able to move over from yt and those producers are unlikely to abandon their current audiences for a possibly bigger audience under a different corporation. I think that’s going to be necessary for a majority of viewers and producers to switch to another A/V distribution platform. If Netflix or MTV had an ad-only based tier and released apps for phones, Roku, browser, etc and allowed producer uploads then I suspect they could take a big chunk of Google’s yt viewership and profits.
At what point do content creators stop creating content for this?
When they stop getting paid.
From what I understand, they’re already getting paid pennies by youtube, which is why many of them constantly shill for patreon/nebula/curiositystream/whatever on top of sponsored content. So youtube is shit for the creators, shit for the consumers, and a net loss for google. It’s the same non-business model as food delivery apps: nobody profits, yet it still somehow keeps going because modern economics is make-believe.
Does anyone even buy anything because of these stupid ads?
I wouldn’t as that’s just asking to get screwed
Yes, otherwise companies would not spend their money on them.
When there is a viable alternative
There are alternatives for the people who make money off the YouTube.
The Youtubers who do get paid enough to make a living from YouTube also make production quality content and have great gear and staff. They might as well sell their production to any other streaming service.
Something like Veritasium might as well be on Netflix as YouTube. Mr.Beast would fit in on Mtv…
Those both require subscriptions for access though instead of offering an ad based tier so that already excludes a majority of viewers from being able to move over from yt and those producers are unlikely to abandon their current audiences for a possibly bigger audience under a different corporation. I think that’s going to be necessary for a majority of viewers and producers to switch to another A/V distribution platform. If Netflix or MTV had an ad-only based tier and released apps for phones, Roku, browser, etc and allowed producer uploads then I suspect they could take a big chunk of Google’s yt viewership and profits.