No. However, I don’t watch the Joe Rogan podcast either, but I do know about it (its general outlook/ politics). I don’t watch The View, but I do know about it (its general outlook/ politics). I also don’t watch Fox News, but I know about. There are all kinds of things that I’m not the target demographic for, that I do know about. Its totally fair that I’m not the target demo, but like, I’ve literally never heard of this podcast before this news cycle. Ma
I asked two women in their late 20’s early 30s if they knew about it. Both said no.
The younger one said she said she only doesn’t and goes on TicToc and Instagram and that podcasts are for boomers (I am not a boomer).
It’s a top-5 podcast in terms of popularity, and probably literally the most popular podcast among women. It was, for a time, the #2 podcast after Rogan’s.
Spotify paid $60 million to make Call Her Daddy a Spotify exclusive for 2 years, and last year SiriusXM paid $125 million for the ad/distribution rights for 3 years.
It’s a heavy hitter in the podcast space, by pretty much every metric.
So your market research has been to ask two women who don’t listen to podcasts, and then look at the view counts on a video platform not primarily used for audio podcasts. Real solid methodology there.
Just, like, look at any of the podcast metrics ranking podcasts by listens or subscribers from the US: #2 on Apple, #5 on Spotify, #4 on Edison’s charts.
I gotta agree with the op though - all the noise about podcasts and Spotify trying to control that media was a couple years ago. Who knew it’s still a thing. For myself, I’m just annoyed at Spotify trying to push non-music in my music streaming. My own limited experience includes my teens who wouldn’t be caught listening to “old people stuff”
all the noise about podcasts and Spotify trying to control that media was a couple years ago
The $125 million SiriusXM deal to bring it back out of Spotify exclusive was less than 2 months ago.
Like, I get if you’re not the target audience, because I’m not either, but it’s strange to try to argue that it isn’t a huge audience or a heavy hitter in the podcasting space.
it’s strange to try to argue that it isn’t a huge audience
Its not at all. And it really doesn’t appear to be a huge audience. Its worth evaluating on its merits. There are no viewership numbers available from spotify. If we use the YT channel as a proxy, its a mid-teir audience podcast. And honestly thats even likely a major over-estimate of her viewership.
Here is a BTC video from earlier today. Its been up 3 hrs. It has 130k views. Is “Call Her Daddy” putting up those kind of numbers? Likely not even close. And to be clear, I’m not a BTC viewer or fan, but because his show is super popular with young people, I know about it.
I mean this podcast is competing with Candace Owens for viewership. In fact, Candace Owens most recent post, 6 hrs ago, 130k views. I use Candace Owens because on the Spotify Rankings, this appears to be her competition.
Here is the “Call Her Daddy” clip on YT from 2 days ago. Its at 500k views. Which is decent for a mid teir podcast. Maybe even really good for some. But this podcaster only has maybe 10-11 posts over 1 million views, and hasn’t even broken 1 million followers.
Here is a Hasanabi clip from the same day. Its got about the same number of views as the “Call Her Daddy” interview. And again. I don’t watch Hasanabi. But I know who he is because of course I know who a super popular podcaster/ youtuber/ entertainer is.
The whole thing is clearly just a “tail wags dog” effort on the part of the campaign for an interview they were very in control of.
There are podcasters/ youtubers/ commentators with seriously wide reach. Even a cursory review of “Call Her Daddy” puts it in the mid-teir of content in terms of popularity and reach.
I really, really don’t get why you’re digging your heels in on this.
There are no viewership numbers available from spotify. If we use the YT channel as a proxy, its a mid-teir audience podcast.
So you’re going to ignore the published charts of the two most popular podcast apps (Spotify and Apple Podcasts), and the dominant market research firm in podcasting (Edison) to try to come up with your own proxy methodology based on a video platform? It’s a bizarre approach of “do your own research.”
And if you want to understand why video views are a poor substitute for actual audio stats, this article from 6 months ago does a deeper dive into the rise of video supplement to podcast audio, talks about the different approaches (and wildly different distribution/audience ratios depending on specific styles and audiences). It says that 16 out of the top 30 are publishing video now, an increase from before, but also obviously means that 14 out of the top 30 don’t do video at all.
I went to YouTube Music to browse its podcast charts, where Call Me Daddy was nowhere to be found on the charts. Digging further, it’s because the full podcast episodes aren’t even available through YouTube. Instead, it’s 7 minute preview clips. In other words, the SiriusXM deal bringing it out of Spotify Exclusive hasn’t even trickled over to YouTube yet (or SiriusXM doesn’t want to publish it on YouTube for whatever reason).
So digging into YouTube viewer counts is like trying to argue against published box office rankings based on trailer view counts on YouTube. It’s a bad methodology, and looks like someone flailing to try to confirm their feelings against what the mainstream media is reporting.
Truly curious: do you fit the description of a young, female, middle American?
No. However, I don’t watch the Joe Rogan podcast either, but I do know about it (its general outlook/ politics). I don’t watch The View, but I do know about it (its general outlook/ politics). I also don’t watch Fox News, but I know about. There are all kinds of things that I’m not the target demographic for, that I do know about. Its totally fair that I’m not the target demo, but like, I’ve literally never heard of this podcast before this news cycle. Ma
I asked two women in their late 20’s early 30s if they knew about it. Both said no.
The younger one said she said she only doesn’t and goes on TicToc and Instagram and that podcasts are for boomers (I am not a boomer).
🤷
It’s a top-5 podcast in terms of popularity, and probably literally the most popular podcast among women. It was, for a time, the #2 podcast after Rogan’s.
Spotify paid $60 million to make Call Her Daddy a Spotify exclusive for 2 years, and last year SiriusXM paid $125 million for the ad/distribution rights for 3 years.
It’s a heavy hitter in the podcast space, by pretty much every metric.
Yeah I checked out the page on yt. In terms of view count there it would be a mid tier podcast.
So your market research has been to ask two women who don’t listen to podcasts, and then look at the view counts on a video platform not primarily used for audio podcasts. Real solid methodology there.
Just, like, look at any of the podcast metrics ranking podcasts by listens or subscribers from the US: #2 on Apple, #5 on Spotify, #4 on Edison’s charts.
I gotta agree with the op though - all the noise about podcasts and Spotify trying to control that media was a couple years ago. Who knew it’s still a thing. For myself, I’m just annoyed at Spotify trying to push non-music in my music streaming. My own limited experience includes my teens who wouldn’t be caught listening to “old people stuff”
The $125 million SiriusXM deal to bring it back out of Spotify exclusive was less than 2 months ago.
Like, I get if you’re not the target audience, because I’m not either, but it’s strange to try to argue that it isn’t a huge audience or a heavy hitter in the podcasting space.
Its not at all. And it really doesn’t appear to be a huge audience. Its worth evaluating on its merits. There are no viewership numbers available from spotify. If we use the YT channel as a proxy, its a mid-teir audience podcast. And honestly thats even likely a major over-estimate of her viewership.
Here is a BTC video from earlier today. Its been up 3 hrs. It has 130k views. Is “Call Her Daddy” putting up those kind of numbers? Likely not even close. And to be clear, I’m not a BTC viewer or fan, but because his show is super popular with young people, I know about it.
I mean this podcast is competing with Candace Owens for viewership. In fact, Candace Owens most recent post, 6 hrs ago, 130k views. I use Candace Owens because on the Spotify Rankings, this appears to be her competition.
Here is the “Call Her Daddy” clip on YT from 2 days ago. Its at 500k views. Which is decent for a mid teir podcast. Maybe even really good for some. But this podcaster only has maybe 10-11 posts over 1 million views, and hasn’t even broken 1 million followers.
Here is a Hasanabi clip from the same day. Its got about the same number of views as the “Call Her Daddy” interview. And again. I don’t watch Hasanabi. But I know who he is because of course I know who a super popular podcaster/ youtuber/ entertainer is.
The whole thing is clearly just a “tail wags dog” effort on the part of the campaign for an interview they were very in control of.
I mean shit, these guys are following hurricanes and put this up 2hrs ago and it has 3.5 million views already.
There are podcasters/ youtubers/ commentators with seriously wide reach. Even a cursory review of “Call Her Daddy” puts it in the mid-teir of content in terms of popularity and reach.
I really, really don’t get why you’re digging your heels in on this.
So you’re going to ignore the published charts of the two most popular podcast apps (Spotify and Apple Podcasts), and the dominant market research firm in podcasting (Edison) to try to come up with your own proxy methodology based on a video platform? It’s a bizarre approach of “do your own research.”
And if you want to understand why video views are a poor substitute for actual audio stats, this article from 6 months ago does a deeper dive into the rise of video supplement to podcast audio, talks about the different approaches (and wildly different distribution/audience ratios depending on specific styles and audiences). It says that 16 out of the top 30 are publishing video now, an increase from before, but also obviously means that 14 out of the top 30 don’t do video at all.
I went to YouTube Music to browse its podcast charts, where Call Me Daddy was nowhere to be found on the charts. Digging further, it’s because the full podcast episodes aren’t even available through YouTube. Instead, it’s 7 minute preview clips. In other words, the SiriusXM deal bringing it out of Spotify Exclusive hasn’t even trickled over to YouTube yet (or SiriusXM doesn’t want to publish it on YouTube for whatever reason).
So digging into YouTube viewer counts is like trying to argue against published box office rankings based on trailer view counts on YouTube. It’s a bad methodology, and looks like someone flailing to try to confirm their feelings against what the mainstream media is reporting.