It’s a top-5 podcast in terms of popularity, and probably literally the most popular podcast among women. It was, for a time, the #2 podcast after Rogan’s.
Spotify paid $60 million to make Call Her Daddy a Spotify exclusive for 2 years, and last year SiriusXM paid $125 million for the ad/distribution rights for 3 years.
It’s a heavy hitter in the podcast space, by pretty much every metric.
So your market research has been to ask two women who don’t listen to podcasts, and then look at the view counts on a video platform not primarily used for audio podcasts. Real solid methodology there.
Just, like, look at any of the podcast metrics ranking podcasts by listens or subscribers from the US: #2 on Apple, #5 on Spotify, #4 on Edison’s charts.
I gotta agree with the op though - all the noise about podcasts and Spotify trying to control that media was a couple years ago. Who knew it’s still a thing. For myself, I’m just annoyed at Spotify trying to push non-music in my music streaming. My own limited experience includes my teens who wouldn’t be caught listening to “old people stuff”
all the noise about podcasts and Spotify trying to control that media was a couple years ago
The $125 million SiriusXM deal to bring it back out of Spotify exclusive was less than 2 months ago.
Like, I get if you’re not the target audience, because I’m not either, but it’s strange to try to argue that it isn’t a huge audience or a heavy hitter in the podcasting space.
it’s strange to try to argue that it isn’t a huge audience
Its not at all. And it really doesn’t appear to be a huge audience. Its worth evaluating on its merits. There are no viewership numbers available from spotify. If we use the YT channel as a proxy, its a mid-teir audience podcast. And honestly thats even likely a major over-estimate of her viewership.
Here is a BTC video from earlier today. Its been up 3 hrs. It has 130k views. Is “Call Her Daddy” putting up those kind of numbers? Likely not even close. And to be clear, I’m not a BTC viewer or fan, but because his show is super popular with young people, I know about it.
I mean this podcast is competing with Candace Owens for viewership. In fact, Candace Owens most recent post, 6 hrs ago, 130k views. I use Candace Owens because on the Spotify Rankings, this appears to be her competition.
Here is the “Call Her Daddy” clip on YT from 2 days ago. Its at 500k views. Which is decent for a mid teir podcast. Maybe even really good for some. But this podcaster only has maybe 10-11 posts over 1 million views, and hasn’t even broken 1 million followers.
Here is a Hasanabi clip from the same day. Its got about the same number of views as the “Call Her Daddy” interview. And again. I don’t watch Hasanabi. But I know who he is because of course I know who a super popular podcaster/ youtuber/ entertainer is.
The whole thing is clearly just a “tail wags dog” effort on the part of the campaign for an interview they were very in control of.
There are podcasters/ youtubers/ commentators with seriously wide reach. Even a cursory review of “Call Her Daddy” puts it in the mid-teir of content in terms of popularity and reach.
I really, really don’t get why you’re digging your heels in on this.
There are no viewership numbers available from spotify. If we use the YT channel as a proxy, its a mid-teir audience podcast.
So you’re going to ignore the published charts of the two most popular podcast apps (Spotify and Apple Podcasts), and the dominant market research firm in podcasting (Edison) to try to come up with your own proxy methodology based on a video platform? It’s a bizarre approach of “do your own research.”
And if you want to understand why video views are a poor substitute for actual audio stats, this article from 6 months ago does a deeper dive into the rise of video supplement to podcast audio, talks about the different approaches (and wildly different distribution/audience ratios depending on specific styles and audiences). It says that 16 out of the top 30 are publishing video now, an increase from before, but also obviously means that 14 out of the top 30 don’t do video at all.
I went to YouTube Music to browse its podcast charts, where Call Me Daddy was nowhere to be found on the charts. Digging further, it’s because the full podcast episodes aren’t even available through YouTube. Instead, it’s 7 minute preview clips. In other words, the SiriusXM deal bringing it out of Spotify Exclusive hasn’t even trickled over to YouTube yet (or SiriusXM doesn’t want to publish it on YouTube for whatever reason).
So digging into YouTube viewer counts is like trying to argue against published box office rankings based on trailer view counts on YouTube. It’s a bad methodology, and looks like someone flailing to try to confirm their feelings against what the mainstream media is reporting.
I really, really don’t get why you’re digging your heels in on this.
I don’t get why you are digging your heals in on this podcast being a bigger thing that it is. It seems to me you are engaged in a kind of masturbatory self delusion about the relevance of some news, which is clearly an attempt to wag, being bigger than it is.
Its a kind of weird parasocial, narcissistic self delusion that lemmings who seem to think of themselves as cheerleaders for a team, are particularly guilty of.
Less popular than the Hauk-Tuah Talk podcast by the more recent internet celebrity. And it fell off substantially after the Barstool Sports buyout of the pod causes the original hosts to split up.
Unless you’ve been in the podcasting scene for a while, I can’t say I’m surprised you’d never head of it. The show is dated and its been cloned a thousand times. If Kamala Harris truly wants to influence a large audience of young women viewers, she needs to go on Red Scare or the Adam Friedland Show.
Its a dated, mid-tier, podcast, in an age where podcasting as “the medium” has been dying and losing relevance for a while. That’s what all the evidence suggests. Its not nothing, but its nothing special. To any one with eyes, it looks like a very safe, managed conversation on the part of the campaign. The media effort around it looks like an attempt to make it something more than it is. And then there are those eating it up. That’s you. And you aren’t unique. When it comes to politics, Lemmy.world is mostly delusional just right-of-center liberals who think they are further left than they are, who are mostly interested in team sports, cheer-leading in a way that has been significantly damaging to the actual prospects of the Democratic candidate. I don’t see what you are doing as any different.
The pod-cast is mid, the interview was a safe managed environment, the media around it tried to make it something it isn’t, and you ate that shit right up. Now you are digging your heals in to pretend the thing is something other than what it was.
When it comes to politics, Lemmy.world is mostly delusional just right-of-center liberals who think they are further left than they are, who are mostly interested in team sports, cheer-leading in a way that has been significantly damaging to the actual prospects of the Democratic candidate.
I thought we were having a conversation about tech/entertainment/media companies and their audiences, but I guess you were ready to turn this into something about parasocial dynamics and American electoral politics, neither of which is a particularly interesting topic for me, and honestly wasn’t even part of the conversation I thought we were having.
I guess that’s on me for commenting in a politics community I’m not subscribed to, but your original comment at the top of the thread was about something I am interested in.
Either way, you’re wrong on the audience metric stuff. I probably should’ve picked up on your grudge against podcasting as a medium when you kept using the verb “watch” to describe how people consume podcasts. Which also probably is why you insist on using YouTube as some kind of proxy for podcast reach or popularity. I disagree with your method of analysis, and I think I’ve made that pretty clear. But you do you, and go on believing that you’ve got your finger on the pulse of how all audiences consume content on the internet.
It’s a top-5 podcast in terms of popularity, and probably literally the most popular podcast among women. It was, for a time, the #2 podcast after Rogan’s.
Spotify paid $60 million to make Call Her Daddy a Spotify exclusive for 2 years, and last year SiriusXM paid $125 million for the ad/distribution rights for 3 years.
It’s a heavy hitter in the podcast space, by pretty much every metric.
Yeah I checked out the page on yt. In terms of view count there it would be a mid tier podcast.
So your market research has been to ask two women who don’t listen to podcasts, and then look at the view counts on a video platform not primarily used for audio podcasts. Real solid methodology there.
Just, like, look at any of the podcast metrics ranking podcasts by listens or subscribers from the US: #2 on Apple, #5 on Spotify, #4 on Edison’s charts.
I gotta agree with the op though - all the noise about podcasts and Spotify trying to control that media was a couple years ago. Who knew it’s still a thing. For myself, I’m just annoyed at Spotify trying to push non-music in my music streaming. My own limited experience includes my teens who wouldn’t be caught listening to “old people stuff”
The $125 million SiriusXM deal to bring it back out of Spotify exclusive was less than 2 months ago.
Like, I get if you’re not the target audience, because I’m not either, but it’s strange to try to argue that it isn’t a huge audience or a heavy hitter in the podcasting space.
Its not at all. And it really doesn’t appear to be a huge audience. Its worth evaluating on its merits. There are no viewership numbers available from spotify. If we use the YT channel as a proxy, its a mid-teir audience podcast. And honestly thats even likely a major over-estimate of her viewership.
Here is a BTC video from earlier today. Its been up 3 hrs. It has 130k views. Is “Call Her Daddy” putting up those kind of numbers? Likely not even close. And to be clear, I’m not a BTC viewer or fan, but because his show is super popular with young people, I know about it.
I mean this podcast is competing with Candace Owens for viewership. In fact, Candace Owens most recent post, 6 hrs ago, 130k views. I use Candace Owens because on the Spotify Rankings, this appears to be her competition.
Here is the “Call Her Daddy” clip on YT from 2 days ago. Its at 500k views. Which is decent for a mid teir podcast. Maybe even really good for some. But this podcaster only has maybe 10-11 posts over 1 million views, and hasn’t even broken 1 million followers.
Here is a Hasanabi clip from the same day. Its got about the same number of views as the “Call Her Daddy” interview. And again. I don’t watch Hasanabi. But I know who he is because of course I know who a super popular podcaster/ youtuber/ entertainer is.
The whole thing is clearly just a “tail wags dog” effort on the part of the campaign for an interview they were very in control of.
I mean shit, these guys are following hurricanes and put this up 2hrs ago and it has 3.5 million views already.
There are podcasters/ youtubers/ commentators with seriously wide reach. Even a cursory review of “Call Her Daddy” puts it in the mid-teir of content in terms of popularity and reach.
I really, really don’t get why you’re digging your heels in on this.
So you’re going to ignore the published charts of the two most popular podcast apps (Spotify and Apple Podcasts), and the dominant market research firm in podcasting (Edison) to try to come up with your own proxy methodology based on a video platform? It’s a bizarre approach of “do your own research.”
And if you want to understand why video views are a poor substitute for actual audio stats, this article from 6 months ago does a deeper dive into the rise of video supplement to podcast audio, talks about the different approaches (and wildly different distribution/audience ratios depending on specific styles and audiences). It says that 16 out of the top 30 are publishing video now, an increase from before, but also obviously means that 14 out of the top 30 don’t do video at all.
I went to YouTube Music to browse its podcast charts, where Call Me Daddy was nowhere to be found on the charts. Digging further, it’s because the full podcast episodes aren’t even available through YouTube. Instead, it’s 7 minute preview clips. In other words, the SiriusXM deal bringing it out of Spotify Exclusive hasn’t even trickled over to YouTube yet (or SiriusXM doesn’t want to publish it on YouTube for whatever reason).
So digging into YouTube viewer counts is like trying to argue against published box office rankings based on trailer view counts on YouTube. It’s a bad methodology, and looks like someone flailing to try to confirm their feelings against what the mainstream media is reporting.
Yeah your response is hilarious dude.
I don’t get why you are digging your heals in on this podcast being a bigger thing that it is. It seems to me you are engaged in a kind of masturbatory self delusion about the relevance of some news, which is clearly an attempt to wag, being bigger than it is.
Its a kind of weird parasocial, narcissistic self delusion that lemmings who seem to think of themselves as cheerleaders for a team, are particularly guilty of.
I think @UnderpantsWeevil@lemmy.world gets it right:
Its a dated, mid-tier, podcast, in an age where podcasting as “the medium” has been dying and losing relevance for a while. That’s what all the evidence suggests. Its not nothing, but its nothing special. To any one with eyes, it looks like a very safe, managed conversation on the part of the campaign. The media effort around it looks like an attempt to make it something more than it is. And then there are those eating it up. That’s you. And you aren’t unique. When it comes to politics, Lemmy.world is mostly delusional just right-of-center liberals who think they are further left than they are, who are mostly interested in team sports, cheer-leading in a way that has been significantly damaging to the actual prospects of the Democratic candidate. I don’t see what you are doing as any different.
The pod-cast is mid, the interview was a safe managed environment, the media around it tried to make it something it isn’t, and you ate that shit right up. Now you are digging your heals in to pretend the thing is something other than what it was.
I thought we were having a conversation about tech/entertainment/media companies and their audiences, but I guess you were ready to turn this into something about parasocial dynamics and American electoral politics, neither of which is a particularly interesting topic for me, and honestly wasn’t even part of the conversation I thought we were having.
I guess that’s on me for commenting in a politics community I’m not subscribed to, but your original comment at the top of the thread was about something I am interested in.
Either way, you’re wrong on the audience metric stuff. I probably should’ve picked up on your grudge against podcasting as a medium when you kept using the verb “watch” to describe how people consume podcasts. Which also probably is why you insist on using YouTube as some kind of proxy for podcast reach or popularity. I disagree with your method of analysis, and I think I’ve made that pretty clear. But you do you, and go on believing that you’ve got your finger on the pulse of how all audiences consume content on the internet.