Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.
Obviously people don’t usually drive very far for work or shopping, but many do maybe every weekend or once or twice per month take a longer trip to visit family or for leisure.
The car needs to be able to handle that, without being a huge pain to have to charge all the time.
The idea that 90% of trips are short range is moronic, unless people have multiple cars, which most people don’t unless they need to, and even then short range can be a problem, because dependency on the cars, means that both cars need to be able to fulfill the required tasks.