TL;DR:
Pilot Project Conclusion: The Swiss Federal Chancellery’s Mastodon instance pilot project, launched in September 2023, has ended as the conditions for continuation were not met.
Low Engagement: The six official accounts on Mastodon had around 3500 followers in total, with low engagement rates compared to other platforms like X and Instagram.
User Decline: The number of active Mastodon users globally is decreasing, contributing to the decision to end the project.
Closure: The social.admin.ch instance will be closed at the end of the month.
Article translated in English :
Confederation closes its Mastodon instance
Bern, 25.09.2024 - Since September 2023, the Federal Chancellery has been operating a Mastodon instance for the federal administration. The pilot project, limited to one year, ends today as the conditions for its continuation have not been met.
As part of their statutory information mandate, the Federal Council and the federal administration have also been communicating on social media for many years and are constantly examining whether platforms not used until now are eligible.
In September 2023, the Conference of Federal Information Services decided to launch a pilot project on the decentralised Mastodon platform. The Federal Chancellery then opened the social.admin.ch instance, on which members of the Federal Council and departments could manage official accounts. The pilot project was limited to one year.
Mastodon has useful features for government communication. Thanks to its decentralised organisation, the platform is not subject to the control of a single company or to any state censorship. Its source code is open, it complies with data protection and is not driven by algorithms.
Too few active users
On the social.admin.ch instance, three departments managed five accounts, and the Federal Chancellery managed one account for the entire Federal Council. The six accounts of the Confederation had around 3,500 subscribers in total.
On platforms such as X or Instagram, the Federal Council and the Federal Administration reach many more subscribers with comparable accounts. In addition, the contributions of the Mastodon accounts of the Federal Council and the Federal Administration have rather low engagement rates (likes, shares, comments). Finally, the number of active users of Mastodon worldwide is once again falling.
The Conference of Information Services of the Confederation therefore considers that the conditions for continuing the pilot project have not been met, and activities on the Mastodon accounts of the Federal Council and the federal administration are suspended as of today. The social.admin.ch instance will be closed at the end of the month.
The irony is that all it would take is one high profile person or a nation state to commit to using Mastodon, and slowly you would see the numbers start to increase. People are actively looking for an alternative to Twitter, it’s just that the vast majority of people have no idea that Mastodon, Lemmy, or the Fediverse on the whole exists. That’s a double edged sword. Better content moderation with lower numbers, better social media infrastructure building becomes the norm with greater numbers.
Mastodon is too hard for common folks and still miss some functionality. It is unfortunate none has forked it yet into something better and mastodon keeps being the largest platform by a far amount.
Maybe they should have done a better job talking about mastodon
Decisions like these are why they can’t move away from proprietary platforms. How much does it really cost to host and maintain this? A single employee could host a mastodon, peertube, and lemmy instance. The employee could also work full-time on one of the projects to address issues.
They also only had 6 accounts on the instance - out of how many politicians and bureaus?
Anyway… shame.
The main cost is probably the extra workload put on their social media team having to publish to and interact with even more platforms.
While it’s nice, I also don’t think the government should spend time and money on a platform that people obviously don’t use much.
I think the so-called KPIs (Key Performance Indicators) are a major problem of our time, because they are often defined incorrectly or misunderstood. All too often, decision-makers seem to think that the pure number of followers, for example, or engagement metrics such as likes would indicate that an account or post is successful. However, this is often not the case when other important metrics are taken into account. In e-commerce, for example, a large number of followers or high engagement figures in themselves mean nothing at all: it is not uncommon for e-commerce companies to invest a lot of money in social media management and for the KPIs of their accounts to rise accordingly - but still not sell anything via this channel (that means that the investment is not worth it, of course, because the costs are disproportionate to the sales generated; the ROI is often not good at all). I think a similar situation can be assumed for many science accounts on Mastodon, for example. Although the number of followers maybe not very high here because there are less active useres, the quality of comments can still be a lot higher. But unfortunately this cannot be quantified, or at least not easily. I therefore think that everyone should first think about what they want to achieve with their social media accounts. It then makes sense to define suitable KPIs instead of being impressed by what can be considered an indicator of success elsewhere and in a completely different context.
They all fall for turning KPIs into goals. When KPI become targets, they stop being KPIs. They often forget that KPIs are supposed to be used for informing the evaluation of desired outcomes, they aren’t outcomes on themselves. At most they could be activitie’s outputs. There are also many more stats and information that can feed the evaluation of outcomes that aren’t KPIs, and qualitative evaluations are most definitely a must.
Yeah… If your government is so poorly implemented you can’t even maintain a mastodon instance, you probably have bigger problems…
Yeah, with that many users you need like $30/month on AWS…
The guy who set it up probably quit, and nobody knows how it works now.
“We’ve also closed the wheelchair ramps as the stairs are more popular.”
Sometimes avoiding corporatism or maintaining your privacy feels like an accessibility issue (I’m looking at you, open source projects who direct their community to Discord).
It’s accessibility, and it’s also sovereignty.
Another way of rephrasing this decision is “we have decided to stop publishing information on our official website, as we receive more interaction on X”. Which is pretty questionable.
As a disabled person I don’t think that’s a fair comparison to use.
People on mastodon have a choice, it’s an awful choice which comes with privacy and contributing to corporate trash, being advertised at non-stop compromises, which in my opinion no one should have to make.
But you can still see it. Disabled people just straight up can’t use the stairs. It’s not that it’s a shit compromise for us. It’s that we are physically unable too.
The term “accessibility” is not the exclusive domain of the physically disabled. Accessibility affects all people across race, gender, class, age and disability.
That’s not the point I was making. Just that the wheelchair ramp comparison doesn’t work.
I dunno. You could throw yourself down the stairs. It’s an awful choice, but you could still do it…
The point is, a choice with all kinds of negative consequences to it isn’t really a choice.
I can’t throw myself up the stairs. Go in g down isn’t the problem, I could scooch down on my bum. (but then I would need someone to carry my wheelchair down).
deleted by creator
Agreed. By @FundMECFSResearch’s distinction, you (well, Americans) could choose to not pay taxes. You literally are able to not do it. Of course, you then have to deal with the consequences, but it falls in the same category of “optional.”
Gender-affirming surgery is “optional.” Eating food other than cat food is optional. Simply having the ability to make a choice between two options is not sufficient to justify saying both options are satisfactory.
With these sites its actually not even a metaphor at all. Its a literal accessibility issue because closed sites like twitter and reddit dont allow open API access for apps building features for blind or deaf people.
Yes definitely for hard of hearing and hard of sight people it can be an accessibility issue. I’m mostly deaf myself.
But comparing the situation for abled people in the way it was above doesn’t really work.
(I’m looking at you, open source projects who direct their community to Discord)
This is surprisingly very common. Even for stuff that prioritise privacy. The interesting part is why discord is kept under the covers by everyone - despite its security offences, and anti-user practices.
There isn’t much talk about discord like there is about browsers. However, it might be just an undeveloped branch of the oss community.
A good quality open source “federated discord” would be as important as lemmy or mastadon. But there isn’t much hype around it. Afaik matrix is still far behind discord quality wise and the architecture has limitations for anonymity and encryption.
Discord is just high quality and so easy to use because making a server is so easy.
We stopped developing quality self-hosted forums and somehow now everyone is all over live chats. Chat is the worse form of communication to create permanent records of support issues. It’s the flipside of Wiki’s problems. They use hidden wikis to host discussion of wikipedia articles, moderation and other topics and the thing is a nightmare because it is not suited for conversation. FOSS development needs something that can do both. Live group chat for general discussion, with a static discussion forum for single issues, and a wiki where it can all be archived as structured articles. There’s currently nothing popular that fills the bill.
Yeah. Discord can create FAQ and “threads” now that I believe work better for this. You can take some question and the answer and discussion and put it in a threat in some channel for issues. Presumably once you have a quality chat server, it is easier to add threads / articles / issues to it than starting from a forum.
imagine being a country and having to be obeisant to the terms of service and moderation choices of X or Instagram
Countries will get what they want from X or Instagram either way, see Brazil.
Switzerland doesn’t have the same sheet weight Brazil has.
And it probably doesn’t wants to ruffle big US tech companies with so many having their big European HQs in Zurich.
Having a physical HQ is a huge advantage for a country to have here.
It’s still operating for now, right? Because if I look at random government pages in a browser that profile that doesn’t block the social media widgets I can see links to facebook, twitter, instagram, whatsapp, youtube, and threema. There seems to be no mention anywhere that a mastodon server exists.
They’re complaining about the low number of users. Did they bother to tell people that it exists?
It’s still on and will close at the end of the month. But yes I’m very annoyed that they didn’t share much of the instance outside a small notification on the admin.ch website. But the goal of this whole pilot test is that if Mastodon became big within the year, they would already have an instance running with officials accounts. But instead I guess they will focus on Bluesky.
Sad but unfortunately fairly justified. Hard to justify spending public money on 3,500 users.
How much funding does a single software instance serving 3500 users really require? I could probably run it off my desktop.
When you’re a government, you need a little more process to ensure things are done well (moderation, security, …). Even something simple like that could take valuable time from quite a few people.
You do. But the point stands, on the scale of a govt budget, having a single full time employee (and even that is honestly overkill) is a drop in the ocean.
J’ai quand même l’impression qu’ils auraient pu prévenir avant de prendre leur décision. Ça aurait encouragé les gens à suivre le compte, et aurait pu montrer la réactivité plus organique du Fedivers par rapport aux réseaux sociaux corporate
Vraiment dommage :(
LOL, like I write a same comment I got deleted on Fediverse but it lives well on Instagram and X? The arbitrary standard for the censorship in Fediverse is extremely bad.
You can always make your own instance and moderate your own comments.
Be aware that no one is forced to keep federated with your instance.
The arbitrary standard for the censorship in Fediverse is extremely bad.
“The pirates code… Be more like… guidelines.”
Better a moderation system that has a few false positives than a system that allows nazi and fascist accounts to flourish.
The fediverse moderation is either nonexistent, having disinformation, Tankies and terrorist simps flourish, or being mod abusive like on Reddit where mods react selectively and based on their mood.
What is “Fediverse moderation”?
Simple! According to this thread, it is:
- an arbitrary standard of censorship
- nonexistent
- constant abuse of power
- the Chinese Communist Party
It doesn’t even need to make sense on a conceptual level!
Moderation that happens on the Fediverse…? I’m not sure where you’re struggling to understand the combination of those words.
You do understand that the fediverse is not a single thing? Moderation on the fediverse is a meaningless term because it varies hugely depending which part of the fediverse you are visiting.
Duh…? lol Is your reading comprehension broken or something? I even gave you a freaking range of scenarios. I’m literally using mbin for various parts of the Fediverse, including Lemmy and Mastodon. I think I have a pretty good grasp of it.
Apparently not, if you’re still thinking of Fediverse moderation as a single entity.
Feel free to report those on !yepowertrippinbastards@lemmy.dbzer0.com
This sounds like Chinese Communist Party :)
You seriously think there’s something wrong with not allowing Nazi and Fascist content on a social media site? You think we should allow a platform for those fucks?
If you run your own server (like a country would in this case) you’re the one deciding whether things are allowed to be posted. Of course that doesn’t stop other people from blocking you. But the whole idea is as a sovereign country a private corporation shouldn’t have a say over which posts are seen.
The Fediverse is not one thing. It’s a bunch of different sites that are interconnected. You can join a site that has strict moderation, or you can join one that has no moderation at all.
Personally, I’m not here because I think moderation on Instagram and X is too active. Rather to the contrary.
It is telling that you consider moderation “censorship”
For something to be deleted on the fediverse you would need to have no instance and no followers lol
