Lionsgate has become the first significant Hollywood studio to go all-in on AI. The company today announced a “first-of-its-kind” partnership with AI research company Runway to create and train an exclusive new AI model based on its portfolio of film and tv content.
Lionsgate’s exclusive model will be used to generate what it calls “cinematic video” which can then be further iterated using Runway’s technology. The goal is to save money – “millions and millions of dollars” according to Lionsgate studio vice chairman Michael Burns – by having filmmakers and creators use its AI model to replace artists in production tasks such as storyboarding.
In corporate jargon terminology, Burns said that AI will be used to “develop cutting-edge, capital-efficient content creation opportunities.” He added that “several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.”
yea pretty much this, AI is doing some pretty impressive things and even though orders of magnitude faster than a human, no where near in quality as what a human can do as of now (and who knows maybe not even in the next ten years). So any company who treats their employers like “extra costs to be get rid off” deserves the whack of reality.
There are some really cool things. Summarizing meetings or emails (at the low low cost of the last shred of your privacy), doing low stakes drafting to solve the “blank doc” problem etc. Advances in medical imaging are crazy cool as well, but that’s been bubbling since mid 2000s and we just called it “machine learning”.
Replacing creatives is utter insanity.