There are basically no requirements for maintaining trademarks. If a company owns a name they can use that name and branding forever, no matter how false it becomes, no matter how much the business or product changes, they can keep the name. This shouldn’t be the case.
If an ice cream company is named after their two founders, the company shouldn’t be able to keep using their names after they’re no longer involved. But under current laws they can.
A glass company can build its reputation on making heatproof glass, then change the glass so its no longer heatproof, while still selling it under the same name. This is unjust.
Companies should be forced to rebrand upon major changes. Current trade mark laws are fundamentally misleading.
Basketball:
"Soon it was commonplace for entire teams to change cities in search of greater profits. The Minneapolis Lakers moved to Los Angeles where there are no lakes. The Oilers moved to Tennessee where there is no oil. The Jazz moved to Salt Lake City where they don’t allow music.
The Raiders moved from Oakland to LA back to Oakland, no-one seemed to notice."
Sports teams that change cities must also change names.
No more “Utah Jazz”.
https://en.m.wikipedia.org/wiki/Utah_Jazz
Similarly, cable channels that veer from their original content must also change their names. Mtv hasn’t been Music Television in decades.
Sounds like you want trademark reform.
There are basically no requirements for maintaining trademarks. If a company owns a name they can use that name and branding forever, no matter how false it becomes, no matter how much the business or product changes, they can keep the name. This shouldn’t be the case.
If an ice cream company is named after their two founders, the company shouldn’t be able to keep using their names after they’re no longer involved. But under current laws they can.
A glass company can build its reputation on making heatproof glass, then change the glass so its no longer heatproof, while still selling it under the same name. This is unjust.
Companies should be forced to rebrand upon major changes. Current trade mark laws are fundamentally misleading.
“Local” sports teams should be comprised only of locals. No buying and trading from other regions.
Basketball:
"Soon it was commonplace for entire teams to change cities in search of greater profits. The Minneapolis Lakers moved to Los Angeles where there are no lakes. The Oilers moved to Tennessee where there is no oil. The Jazz moved to Salt Lake City where they don’t allow music.
The Raiders moved from Oakland to LA back to Oakland, no-one seemed to notice."