There are basically no requirements for maintaining trademarks. If a company owns a name they can use that name and branding forever, no matter how false it becomes, no matter how much the business or product changes, they can keep the name. This shouldn’t be the case.
If an ice cream company is named after their two founders, the company shouldn’t be able to keep using their names after they’re no longer involved. But under current laws they can.
A glass company can build its reputation on making heatproof glass, then change the glass so its no longer heatproof, while still selling it under the same name. This is unjust.
Companies should be forced to rebrand upon major changes. Current trade mark laws are fundamentally misleading.
Sounds like you want trademark reform.
There are basically no requirements for maintaining trademarks. If a company owns a name they can use that name and branding forever, no matter how false it becomes, no matter how much the business or product changes, they can keep the name. This shouldn’t be the case.
If an ice cream company is named after their two founders, the company shouldn’t be able to keep using their names after they’re no longer involved. But under current laws they can.
A glass company can build its reputation on making heatproof glass, then change the glass so its no longer heatproof, while still selling it under the same name. This is unjust.
Companies should be forced to rebrand upon major changes. Current trade mark laws are fundamentally misleading.