In what way does the suspension require regular servicing or an online connection to a server to function? That would be the only reason to offer it as an ongoing service cost.
Otherwise, you’re just paying extra for something already in your car, not for an actual service, which would make no sense?
What next, paint ongoing service fees for having wheels? Not even for ensuring they’re regularly replaced, serviced, or repaired, just for the ability to use them at all…
Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.
Except that you have to have special way more expensive shocks to have adaptive suspension compared to fixed. It’s like being sold an I3 CPU for the price of an I9 cpu while being told you can pay a subscription to upgrade to the full performance
I feel like in this case it’s more like everyone gets sold i9 hardware, but can choose to pay the i3 price for it with locked out features, then decide later to pay the subscription to unlock the i7 or i9 performance. It has advantages for the manufacturer in that there are fewer options to account for at build time and additional revenue later on. I still think it’s a terrible model that should be summarily rejected by customers, but I see why they are trying it.
Yeah they’re totally not charging you for the expensive suspension they’re installing in your car in the hopes that you’ll pay a subscription to use it. 100% not included in the price, clearly no one would ever do that
At least with Photoshop (as bad as the model is), at least they are actually running the software and storing and backing up the associated data for it.
With the car, it’s all local to the car without BMW having to incur any expense for that functionality to keep going.
We long left the era where we “own” things that we buy. As everything is a computer now it has become very simple to control stuff that remotely that was working on its own before.
So the answer to “why would <CORPORATION> do this” is simply: “Because they can”.
Every tiny decision is guided by increasing profit. No matter the side effects (short or long term ). Because with many shareholders administering pressure to maximize profits there’s only one way to go (even if it’s a dumb and shortsighted decision) maximizing profits NOW. If you are not doing that because you can see that increasing profits now will hurt profits in the future then you are hindering the project. You have to increase profits now, because if you are not then your competitor is doing it and that is a problem.
If you are not going with the project you will be out of a job sooner or later. Then someone will take over that will make the decision you couldn’t do.
This is a race to the bottom. Morals, integrity, honesty, responsibility and foresight are only obstacles in this logic (because the competition is not bound by them which gains them an advantage).
It’s simply cheaper now to build everything in the car always and run an operating system that manages all these things and can control what you are doing in your car.
Cory Doctorow held a great keynote about this some ~10-ish years (?) ago with the title “The coming war on general computation” where he explained the side effects of putting DRM in every stupid appliance.
The side effect here is that we cannot hack our cars to switch on the heated seats (or whatever other feature BMW is not allowing us to use for free) because of DRM. It is not “our” car, even though we bought it.
This is a side effect of deregulation of both corporations and the stock market. I think that we’re going to see the pendulum swing towards more regulation and consumer-friendly policies here in the US. I don’t see that lasting for the long-term, though. There are too many vulnerabilities in the political system that allow asshole billionaires to manipulate it.
In what way does the suspension require regular servicing or an online connection to a server to function? That would be the only reason to offer it as an ongoing service cost.
Otherwise, you’re just paying extra for something already in your car, not for an actual service, which would make no sense?
What next, paint ongoing service fees for having wheels? Not even for ensuring they’re regularly replaced, serviced, or repaired, just for the ability to use them at all…
Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.
Except that you have to have special way more expensive shocks to have adaptive suspension compared to fixed. It’s like being sold an I3 CPU for the price of an I9 cpu while being told you can pay a subscription to upgrade to the full performance
I feel like in this case it’s more like everyone gets sold i9 hardware, but can choose to pay the i3 price for it with locked out features, then decide later to pay the subscription to unlock the i7 or i9 performance. It has advantages for the manufacturer in that there are fewer options to account for at build time and additional revenue later on. I still think it’s a terrible model that should be summarily rejected by customers, but I see why they are trying it.
Yeah they’re totally not charging you for the expensive suspension they’re installing in your car in the hopes that you’ll pay a subscription to use it. 100% not included in the price, clearly no one would ever do that
Nobody is giving away i9 hardware at i3 prices otherwise everyone would buy the cheapest model and part it out for massive profit.
At least with Photoshop (as bad as the model is), at least they are actually running the software and storing and backing up the associated data for it.
With the car, it’s all local to the car without BMW having to incur any expense for that functionality to keep going.
We long left the era where we “own” things that we buy. As everything is a computer now it has become very simple to control stuff that remotely that was working on its own before.
So the answer to “why would <CORPORATION> do this” is simply: “Because they can”.
Every tiny decision is guided by increasing profit. No matter the side effects (short or long term ). Because with many shareholders administering pressure to maximize profits there’s only one way to go (even if it’s a dumb and shortsighted decision) maximizing profits NOW. If you are not doing that because you can see that increasing profits now will hurt profits in the future then you are hindering the project. You have to increase profits now, because if you are not then your competitor is doing it and that is a problem. If you are not going with the project you will be out of a job sooner or later. Then someone will take over that will make the decision you couldn’t do.
This is a race to the bottom. Morals, integrity, honesty, responsibility and foresight are only obstacles in this logic (because the competition is not bound by them which gains them an advantage).
It’s simply cheaper now to build everything in the car always and run an operating system that manages all these things and can control what you are doing in your car.
Cory Doctorow held a great keynote about this some ~10-ish years (?) ago with the title “The coming war on general computation” where he explained the side effects of putting DRM in every stupid appliance. The side effect here is that we cannot hack our cars to switch on the heated seats (or whatever other feature BMW is not allowing us to use for free) because of DRM. It is not “our” car, even though we bought it.
This is a side effect of deregulation of both corporations and the stock market. I think that we’re going to see the pendulum swing towards more regulation and consumer-friendly policies here in the US. I don’t see that lasting for the long-term, though. There are too many vulnerabilities in the political system that allow asshole billionaires to manipulate it.
it’s not the system that is the problem, it’s the lack of class consciousness, in America the rich have it, but not the working class
I didn’t wake up this morning with the knowledge that I’m about to move to Pennsylvania and convert to being Amish.