• Armok_the_bunny@lemmy.world
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    4 months ago

    The marketing and advertising and sales teams took over management from the engineering team, and decided to cut all the corners. It’s a classic tale at this point, same thing happened to Boeing and Apple and Google and etc. It’s why everything sucks nowadays.

    • Ghostalmedia@lemmy.world
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      4 months ago

      There might be things that Apple is stagnating on, but silicon and ARM CPU transitions definitely ain’t one of those things. The rest of the industry is scrambling to catch up with them asap.

        • Ghostalmedia@lemmy.world
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          4 months ago

          Don’t trust any silicon manufacturer’s marketing department. Let the processing and battery life benchmarks and real world tests do the talking.

            • herrvogel@lemmy.world
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              4 months ago

              Am I blind? I don’t see any information in there to draw any conclusions about power efficiency. The little information that I do see actually seems to imply the apple silicon chip would be more efficient. Help me out please?

              • lone_faerie
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                4 months ago

                24 threads at 2.00 GHz vs. 8 threads at 0.66 GHz with a 40% difference in TDP. The AMD chip may draw more power, but has much higher performance. Simplifying things, it can perform 9x the operations as the Apple silicon for only 1.4x the power draw.

                • herrvogel@lemmy.world
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                  4 months ago

                  That… is very naive and inaccurate approach. You can’t use frequency and core counts to guesstimate performance even when the chips in question are closely related. They’re utterly useless when it’s two very different chips that don’t even use the same instruction set. But anyway, there are benchmarks in that page and they clearly show that the amd chip is clearly not performing 9x the operations. It is obviously more powerful, though not nearly by that much.

                  I desperately want something to start competing with apple silicon, believe me, but knowing just how good the apple silicon chips are from first hand experience, forgive me if I am a little bit sceptical about a little writeup that only deals in benchmark results and official specs. I want to read about how it performs in real life scenarios because I also know from experience that benchmark results and official specs alone don’t always give an accurate picture of how the thing performs in real life.

              • Justin@lemmy.jlh.name
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                4 months ago

                Both chips are 20w class cpus, but the AMD cpu is much faster.

                Apple CPUs don’t report wattage, so it’s a bit tricky to measure actual power consumption, but I can’t imagine the AMD cpu uses 50% more power under load.

                The Apple CPU might score some wins for idle power consumption though, considering the optimizations in MacOS, and the focus on power consumption across the whole system design.

                • narc0tic_bird@lemm.ee
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                  4 months ago

                  You can definitely get fairly accurate power draw readings from these chips in macOS, even with Apple’s own debugging tools. If anything, it’s harder (or at least more confusing) to get accurate readings for AMD chips (TDP != power draw).

                  Also, the TDP the manufacturer states in the spec sheet pretty much doesn’t mean anything these days. These chips will be allowed to draw different amounts of power for different durations under different conditions. This is especially true for the AMD parts, as they run in a lot of different laptops with different power and cooling capabilities. But even for Apple’s M chips there are different configurations: a MacBook Air only has passive cooling while the same chip in a MacBook Pro can have active cooling, which will impact maximum allowed (sustained) power draw and with that, performance.

                  You also link to CPU Monkey, a website I wouldn’t use for anything but very rough estimates, because their seemingly random collection of benchmarks are likely just taken/stolen from somewhere else (I doubt they benchmarked every single CPU they list themselves) and it’s unclear with what power limits and thermal constraints these benchmarks were run.

                  Even with all the data, it’s still hard to make a 100 % accurate comparison. For example, the efficiency curves of these CPUs is likely quite a bit different. The M3 might achieve its highest performance/watt at 12 watts, while the Ryzen’s best performance/watt might be at 15 watts (these numbers are just an example). So, do you compare at 12 or 15 watts then?

                  And yes, there absolutely can be situations where the AMD CPU draws 50% or even 100% (or more) more power under load, and depending on the configuration of the chip in a specific system, the opposite can be the case as well. This in itself doesn’t tell you much about potential power efficiency though.

                  EDIT: Also, comparing the Ryzen 9 part with 12 cores to the smallest M2 doesn’t make any sense. You’d much more likely compare it to the M2 Max which has 12 cores as well (and again, trying to match the TDP in the spec sheet doesn’t make any sense, as especially for AMD, TDP isn’t even close to actual power draw under load - PPT is at least a somewhat better number here).

                  I also get that you’re trying to match the process node as closely as possible and TSMC N4 is “just” an improed variant of TSMC N5P, but it still differs. Also, the M2 was released two years earlier than AMD’s AI 300 series, so you ignore two years of architecture improvements which happen regardless of the process node, just look at the (supposed) performance and efficiency improvements from desktop Zen 4 to Zen 5 on the same.

                  Maybe the new AMD chips are better in many ways even compared to more recent Apple chips, but the comparison you are trying to make is so deeply flawed on so many levels that it’s completely useless and it doesn’t prove anything whatsoever.

            • pycorax@lemmy.world
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              4 months ago

              Iirc the die area for Apple’s chips are also a lot larger and that’s expensive. It’s a lot easier for them to tank that cost because they are building them for themselves rather than selling them to vendors who manufacture products like AMD.

                • Angry_Autist (he/him)@lemmy.world
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                  4 months ago

                  Where you see vertical integration, I see unnecessary and customer antagonistic siloing of function. Do you have any idea how impossible it is to send an apple user money from a non apple device?

              • Justin@lemmy.jlh.name
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                4 months ago

                I believe both M2 and Zen 5 use 4nm. 4nm is just a slightly improved 5nm, though. It’s the same process node, not an entirely new process node like 3nm.

                • Ghostalmedia@lemmy.world
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                  4 months ago

                  Everything I see says the M2 family is 5. Vanilla, pro, max, and ultra.

                  The nm process for each CPU is listed in technical details on cpu-monkey

      • mephiska@lemmy.world
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        4 months ago

        These new snapdragon based windows laptops have to be a serious wake up call for intel. General personal computing is quickly moving away from x86 and the latest “efficiency” core processors from intel can’t compete.

        • Corkyskog@sh.itjust.works
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          4 months ago

          For those that don’t follow the industry at all, is there somewhere that has a good write up on what’s been going on?

        • JGrffn@lemmy.ml
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          4 months ago

          What relevance does Linux have in this specific context? Does Linux have a marketing team? Does Linux compete on a hardware level with Apple? Is there a Linux corp we haven’t heard about that’s working with some chip manufacturer we also haven’t heard about in order to create ARM processors that can compete with Apple silicon? No? Maybe don’t shoehorn Linux into everything regardless of relevance, especially not in such a lane way.

          • uis@lemm.ee
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            4 months ago

            Because compared to other OSes Apple just catches up.

            Does Linux have a marketing team?

            No marketing team = no enshittification by marketing

            Is there a Linux corp we haven’t heard about that’s working with some chip manufacturer we also haven’t heard about in order to create ARM processors that can compete with Apple silicon?

            So you agree that transitioning to ARM isn’t impressive. Now it’s time to show you that making processors isn’t something only oh-so-great Yoppl can do. Linux Foundation has its own chip designing subsidiary - CHIPS Alliance. They designed stuff like vector coprocessor, RISC-V core(and older VeeR cores), maintains Chisel HDL and many smaller projects. And I only named what only Linux Foundation does, community and other organizations(including chinese T-head) do even more.

            • JGrffn@lemmy.ml
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              4 months ago

              Great, now show me the Linux ARM laptop that’s competing with MacBooks at the consumer level. You do have something that’s actively turning people away from Apple Silicon, yes?

              • uis@lemm.ee
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                3 months ago

                How is competeing with macbooks at the consumer level is related to enshittification by marketing team becoming managment?

                Now me Apple ARM laptop that’s competeing with chromebooks.

    • nifty@lemmy.world
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      4 months ago

      It’s not just the big tech, some startups are the same because they’re vying for VC cash and that’s the best way to do it

      • Armok_the_bunny@lemmy.world
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        4 months ago

        I was including the accountants and lawyers in that list, just to be clear. They’re all bad if they don’t have any idea how the technical side of their business functions.

        • Willy@sh.itjust.works
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          4 months ago

          I think they are different levels of bad. To paraphrase the old adage, If sales takes over your company, be wary. If accountants take over, start looking for a new job. If lawyers take over quit.

          • PlexSheep@infosec.pub
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            4 months ago

            I can see how accountants and sales can be bad, but how exactly do lawyers fuck up? Not saying they don’t, just asking how it plays out.

            • sailingbythelee@lemmy.world
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              4 months ago

              They only bring in the lawyers when something is truly fucked, like the Board taking control from administration. They usually take over when the time has come to investigate fraud, dismantle or otherwise heavily restructure the company.

              • PlexSheep@infosec.pub
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                4 months ago

                Oh but then the lawyers are like white blood cells? They are good? Lawyers are friends? (Unless you’re a black hat/criminal I guess)

                • Armok_the_bunny@lemmy.world
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                  4 months ago

                  The lawyers are there to safely burn everything to the ground, because if they have been brought in everything is already fucked beyond any hope of repair.

          • Armok_the_bunny@lemmy.world
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            4 months ago

            I mean, and I’m thinking more in the context of retirement investments here, the moment any of those things happen I’m inclined to jump ship. I am thoroughly unaware of any time such a move has turned out well in the long run. Same sentiment for stock buybacks, though that one because if that’s the best thing the company can think of to spend money on they are completely out of good ideas.

    • brucethemoose@lemmy.world
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      4 months ago

      If you’re talking about the lastest gen desktop CPUs, they just clocked them too high.

      This has been an ongoing problem ever since, like, Ivy Bridge/the 3000 series… and yes, probably has to do with management and marketing decisions tbh, so they can be 2% ahead of AMD in some stupid benchmark. AMD is guilty of this too, and you can see what “sanely” clocked chips look like with their X3D series.

      • gravitas_deficiency@sh.itjust.works
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        4 months ago

        That is absolutely not the only issue. They had oxidation issues in two successive generations of consumer CPUs, likely knew about it, and sold them anyways. They’re trying to get out of reimbursing, replacing, or compensating anyone for the fucked cores, and as a direct result, a massive class-action suit is starting to roll.

        • rottingleaf@lemmy.world
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          4 months ago

          They’re trying to get out of reimbursing, replacing, or compensating anyone for the fucked cores, and as a direct result, a massive class-action suit is starting to roll.

          Well, the big boys have gotten out of their responsibility for all such things in many-many seemingly unconnected areas in the last ~15 years. What do you want, it had to reach Intel.

          Still the fact that this enshittification has accelerated to the extent that people notice it is just amazing. Civilization cracking all over on our eyes.

      • Armok_the_bunny@lemmy.world
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        4 months ago

        My point was that had proper engineers been in charge instead, they would have noticed and listened to the people on the ground that I am certain knew about the problem, and it would have been fixed before any consumers got their hands on the product.

  • csm10495@sh.itjust.works
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    4 months ago

    Probably bureaucracy. Also an inability to pivot even when things make no sense. Everything is a giant freight train that has very little ability to change direction or stop.

    Oh and of course a healthy taste of not being transparent or honest.

    Source: I used to work there years ago.

    • JohnSmith@feddit.uk
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      4 months ago

      This happens easily for big successful organisations. Over decades a strong culture aligned with how they succeed forms. Once the market changes requiring a culture change, a seemingly invincible company suddenly stumbles. They simply can’t respond even if they what they should change.

      Ex. Rolls Royce CEO stated this phenomenon well: culture eats strategy for breakfast.

  • Hugin@lemmy.world
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    4 months ago

    The company had always been run by engineers that came up from chip fab. Then they fired both the CEO and the head of fab for sexual harassment.

    Then they make the CFO with a MBA the new CEO. A year or two latter and chip design is having problems and fab is falling behind.

    • Angry_Autist (he/him)@lemmy.world
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      4 months ago

      The more I see MBAs taking c-suite positions, the quicker the company collapses. Seen it more than six times now in person, and countless in the news.

      I wonder how long before they notice.

      • Natanael@slrpnk.net
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        4 months ago

        The people who make those decisions are insulated from the consequence

        Forcing them to take responsibility is the only solution

      • rottingleaf@lemmy.world
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        4 months ago

        Well, when I was learning about economics being 8 or 9 year old, it seemed for me how it should be.

        A person or a group knowledgeable in some area find a bottleneck, some problem to solve, start a company, it grows, it becomes big. Then the next generation is what they pick for leadership, and picking people is always worse than the evolutionary mechanism of a company finding some bottleneck to be widened being gunshot faster than the rest. Then they pick their replacement. And so on. Eventually it dies, but since technologies are patented, they do not become actual secrets, only commercial secrets, and by the time a company dies the patents expire, so everybody can replace it for the humanity.

        The niche that company discovered thus becomes competitive.

        In our world, if patents would expire as fast as they did initially by design, these big companies would already be dead.

        But they’ve bent the rules to make patents virtually eternal and thus big zombie companies are strangling the humanity.

        The system wasn’t bad, but eventually power changed it.

        • Knock_Knock_Lemmy_In@lemmy.world
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          4 months ago

          You are missing economies of scale. In most industries these create a significant barrier to entry. The patent may expire but the equipment is still expensive.

    • juice702@lemmy.world
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      4 months ago

      Sounds similar to what happened to Boeing. Once ran by engineers now ran by people suckling the teat of board members. Quality goes down, profits go up for these assholes.

    • Buffalox@lemmy.world
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      4 months ago

      Intel fell behind on chip manufacturing while the CEO came from that department.
      Allegedly because their strategy was too ambitious at the time, or at least that was the official excuse at the time.
      So your summary is not entirely fair.

  • Chemical Wonka@discuss.tchncs.de
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    4 months ago

    Comfort zone and believed in Microsoft’s talk that the market of the future would be desktops, but Apple came and said: Not today

    Apple killed Blackberry and Intel

      • podperson@lemm.ee
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        4 months ago

        Nice typo in their propaganda. Couldn’t quite figure out contractions versus ownership.

    • smb@lemmy.ml
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      4 months ago

      apple also killed productivity *lol but that has nothing to do with blackburied or … *who the f is intel?

      server: arm handy: arm desktop: amd laptop: amd

      and happy with it, left intel 20years ago for at that time already obvious reasons why other companies products are better.

      work notebook: impediment with a bitten fruit logo on it. i am very unhappy with its lack of stability/deterministic behaviour on even veery low basic things, and guess what, it also has an intel cpu… yeah (f**k), i unwillingly try to use that intel crap for work.

      apple might have killed intel, but got infested with releasing crappy products on that path. what a gain!!! 🤦‍♀️

      i’ld rather let a zombie go on walking than getting zombiefied while trying to stop it… but tbh its “only work” that is slowed down by the fruitlogozombie (well, am i zombiefied already?) at least that “bitten” part of its logo from now on makes fully sense to me 😁 😂

  • fubarx@lemmy.ml
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    4 months ago

    Anything they go after today is 18-24 months out. Chasing after AI would be pretty risky. Desktops and laptops are moving to ARM and RISC-V. Their best bet is to go after whatever enterprise data centers will need a couple of years from now.

    If I were laying bets, it would be to go after power and heat efficiency. Like, hard. Take their time out in the wilderness, then come back with chips that save the planet from climate collapse.

    • rottingleaf@lemmy.world
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      4 months ago

      Their ISA is not their only strong side, so they can reuse a lot of designs and expertise for making ARM and\or RISC-V ISA CPUs.

      But they will have to do catching up in, ahem, making things that last more than 2 months again.

  • Ghostalmedia@lemmy.world
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    4 months ago

    Going through a period of little competition in a space seems to do that to just about every company in that position.

  • scarabic@lemmy.world
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    4 months ago

    I’ve only watched this from a great distance but what I saw was: Intel didn’t actually manufacture the chips. That was all TSMC. So Intel’s main thing was chip design. And their designs were all about making the transistors smaller. Around 3nm they started running into physical limits. Competitors started out-innovating them with things like GPU deigns and ARM based chips. End of story. They had their time. They ran x86 into the ground and they are fucking done. They would have had to do 5 or 6 things differently to stay on top, and they did none of those.

    • zik@lemmy.world
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      4 months ago

      Intel didn’t actually manufacture the chips.

      The chips with the oxidisation issue were manufactured by Intel at their Arizona fab plant.

    • pycorax@lemmy.world
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      4 months ago

      They always had their own fabs. Utilising TSMC for their GPU’s was a recent thing. For all the mistakes they have done, their GPU efforts are actually noteworthy but you don’t even have to compare them to ARM or other GPU manufacturers, just look at AMD, they’ve been killing it.

  • undefined@links.hackliberty.org
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    4 months ago

    I’m personally in love with ARM. I choose it for my router, Raspberry Pi and my MacBook is also ARM.

    …but this still saddens me. I want to see good competition in the sector and I still have a soft spot for x86_64 on the server.