• sabreW4K3@lazysoci.alOP
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    2 months ago

    I wouldn’t describe it as wasted, even at a stretch. Alexa drives tonnes of money Amazon’s way.

    • t3rmit3@beehaw.org
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      2 months ago

      Not according to the article:

      Per “former employees on the Alexa shopping team” that WSJ spoke with, however, the amount of shopping revenue tied to Alexa is insignificant.

    • MagicShel@programming.dev
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      2 months ago

      I agree. Plus, right now Alexa is somewhat integrated with my life. I’m constantly interacting with Amazon’s ecosystem. Take that away, and it becomes another online retailer (a hugely important one, but nonetheless…) and movie rental service. I could easily step away from Amazon in a way that is more difficult today.

      Multiply that across their customers and is the value 6 billion per year? I don’t know, that’s a lot of money, but it’s not a simple cost analysis.

      • jarfil@beehaw.org
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        2 months ago

        Amazon claims to have Alexa on 100 million devices, so $6 billion/year would be $60/user/year.

        It’s not peanuts, but… Amazon Prime has 230 million subscribers worldwide, that is $140/user/year.

        Sounds like one could be financing the other.