Last spring bud light sent trans influencer Dylan mulvaney a personalized beer can as part of a broad marketing push. This drew criticism/calls for a boycott from various prominent transphobes and caused a slight slump in sales. Bud light responded by laying off/“laying off” various senior marketing execs etc, and did not afaict support support mulvaney after it (no loud anti-transphobia pr statement). Very illustrative story of how corporate support of lgbt people under capitalism works
Last spring bud light sent trans influencer Dylan mulvaney a personalized beer can as part of a broad marketing push. This drew criticism/calls for a boycott from various prominent transphobes and caused a slight slump in sales. Bud light responded by laying off/“laying off” various senior marketing execs etc, and did not afaict support support mulvaney after it (no loud anti-transphobia pr statement). Very illustrative story of how corporate support of lgbt people under capitalism works
https://archive.ph/PVQWS