EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
Last EA game I bought was Battlefield 1 at launch, since I was a Battlefield fanatic. Haven’t given them a penny since. I’m doing my part.
Hmm. I think the last one I bought was Red Alert 3. Still worth it imo.