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return2ozma@lemmy.world
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to Not The Onion@lemmy.worldEnglish · 1 year ago

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

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It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

return2ozma@lemmy.world
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to Not The Onion@lemmy.worldEnglish · 1 year ago
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For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
  • Lemonparty@lemm.ee
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    1 year ago

    Because the average person is stupid and will pay $4 for fucking water because it looks like an energy drink.

    • Daxtron2@startrek.website
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      1 year ago

      Or because it’s the only water available at most concerts.

      • scytale@lemm.ee
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        21 days ago

        deleted by creator

        • PatMustard@feddit.uk
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          1 year ago

          Do you guys not have taps that water comes out of?

          • scytale@lemm.ee
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            deleted by creator

            • PatMustard@feddit.uk
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              1 year ago

              Wtf, my condolences on the lack of hygiene regulations in your county

        • GoosLife@lemmy.world
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          1 year ago

          A communal jug?! Dafuq?! Why are your venues storing water in a communal jug?

          • scytale@lemm.ee
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            deleted by creator

    • NoSpiritAnimal@lemmy.world
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      1 year ago

      I just want portable water not in a plastic container. Also they’re like a buck fifty.

      • ikidd@lemmy.world
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        1 year ago

        All aluminum cans have a plastic epoxy liner.

        So enjoy.

        • NoSpiritAnimal@lemmy.world
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          1 year ago

          Yes and it’s still infinitely recyclable, unlike plastic bottles. 70% of all aluminum ever produced is still in circulation thanks to how efficient aluminum recycling is, including epoxy lined cans.

          So I will enjoy.

          • voracitude@lemmy.world
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            1 year ago

            Does the liner contribute to microplastics in whatever is contained? Genuine question, that’d be a point against the epoxy liner. Of course any solution would have to include an effective replacement, so 🤷 Wax, maybe?

            • ris@feddit.de
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              1 year ago

              Yes, its also releasing BPA.

        • 𝒍𝒆𝒎𝒂𝒏𝒏@lemmy.dbzer0.com
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          1 year ago

          TIL 😢

          • pmmeyourtits@ani.social
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            1 year ago

            Don’t worry it’s still recyclable

      • bill_buttlicker@lemmy.world
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        1 year ago

        Reusable water bottle?

      • Lord Goose@lemmy.dbzer0.com
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        1 year ago

        Yeah, I got mine for 98 cents a can. Highest price I’ve seen is like two bucks.

      • johannesvanderwhales@lemmy.world
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        1 year ago

        I got news for you about modern cans if you’re trying to avoid plastic. They’re lined with, you guessed it, plastic.

        • Duamerthrax@lemmy.world
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          1 year ago

          How much plastic? Not nearly the same amount and the bulk of the packaging is recyclable.

          • johannesvanderwhales@lemmy.world
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            1 year ago

            Not sure if the concern was based on recyclability or consumption of microplastics. If the concern is about waste, then they should be using a reusable container instead.

    • deanimate@lemmy.world
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      1 year ago

      It’s embarrassing how stupid you have to be to pay this for some water. Sure if you’re in a pinch and there’s no other option. But regularly? Turnip brains

      • Masterblaster420@lemmy.world
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        1 year ago

        it’s a testament to how so many people just simply shouldn’t exist and how society will probably never change until they don’t.

    • YⓄ乙 @aussie.zone
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      1 year ago

      9-5 all the way

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