- Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
- The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
- Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
Okay but like, you also realize gas fees for transactions can get stupid expensive right? Banks don’t have variable rates.