Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
Last year the couple times I’ve eaten at Wendy’s was because my friends and I had coupons. Once the coupons start saying 30% off instead of “meal for 7.99” I’ll know what is happening.