• 16 Posts
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Joined 2 years ago
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Cake day: June 20th, 2023

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  • Sure they covered the purchase price, and are making a profit, but i’d have to imagine they thought they would be making a lot more money from the brand than they are. In an investor document filed with the SEC earlier this year, the return on investment for the Star Wars IP 4th for at 2.9x, where as Frozen has a 9.9x return.

    Also in this document it states that Disney+ is negative $1.4 billion. I’m unsure how the accounting was performed, but would have to imagine that at least some of production costs for Star Wars shows on Disney+ are being attributed to Disney+, whereas the merchandising profits (Baby Yoda dolls) are being attributed to the Star Wars brand directly, inflating the Star Wars return on investment.


  • I think all the areas you raise are what they look for to determine the value for the show. The only thing to add is brand perception, Andor is the most critical acclaimed Star Wars project since Disney purchased it. They’ve had bad Star Wars movies, bad Star Wars TV Shows, a bad Star Wars hotel, they need Andor to keep interest in Star Wars. When they paid 4 billion to George Lucas, I’m sure they figured they would be able to make that money back perpetually as long as they keep people interested in Star Wars.



  • The only thing I know that has a fee is if you want a visa card which you can use everywhere. Most digital stores (Nintendo, Lyft, Amazon) want you to purchase the gift card because it locks you into their ecosystem. Some will even give you a discount on a gift card because they get the money now for nothing, and can invest that. The company also wants you to buy a gift card because there’s always some percentage that goes lost and unclaimed, so that’s free money for them.