It’s mostly brand recognition/staying power. The Internet is a very scary place for normies, especially uncharted waters. Megacorps on the other hand bring a safe experience (lol) where they and their friends can hang out, chat, shop, consume etc.

If the content I have was guaranteed to entertain me, several lifetimes. Picked up a few megatorrents of books, even at 1 book a day I’d take decades to blow through it. Knowing my luck I’d get completely bored of most of them in mere weeks/months. Now video games could potentially last me a decent amount of time, got a ton of games fully downloaded, and some of them could be drawn out for hundreds or thousands of hours if played to completion. I’ve also got a lot of manuals for learning stuff, which could drag things out for a lot longer as I attempt to master something and then utilize it (programming).

Wouldn’t matter, there’s enough people slinging the name around that any instance looking for any instance to blacklist will find it. There’s also enough activists that will make sure admins are aware of any no-no instances and pressure them to ban asap.

How is that going to work if everyone you want to “talk to” is defederated from this instance? Defederation breaks contact in both directions as far as I can tell, and if it doesn’t, it definitely at least makes it so an instance that defederates with this one disallows this one from talking to it.