Just so ya know, if you go with crushing up the pill, check with your vet to make sure its not extended release or something. Sometimes the pill is meant to slowly dissolve over time and crushing it up frontloads the dose and can cause problems. The prescriber/your vet will know if its safe.
Tldr: they like the new mew token, it looks sorta like the physical one that already exists, some want to use it for memes.