I keep making the argument for the government agency I work for to get off the platform. But the powers that be are so hung up on engagement metrics they don’t care that the site is toxic and dangerous. I also believe that Twitter activity insulates government from being shown amongst the worst of it.
How do they know their engagement metrics are people and not bots? Or do they not care lol
I don’t think they care as long as it “looks” like they got eyeballs.
It seems much worse than the headline
It could be a 55% to 84% drop depending on if they have given straight answers in the past.
Less than one percent teens under 18.
KEY FACTS
The data, which is part of a larger study conducted by Edison, said 27% of the total population in the U.S. reported using X in 2022 and 2023, a figure that has decreased to 19% in 2024.
The data is a measure of people who said they were using the service, not a measure of premium X subscribers or accounts, Edison noted.
Edison said the social media platform also experienced declines in monthly and weekly usage, but didn’t provide details about such data.
The 2022 and 2023 usage data was gathered through a national telephone survey of about 1,500 people aged 12 and older—further details and methodology for the 2024 usage data will be released on March 28, according to Edison.
CONTRA
Yaccarino has painted a different picture of traffic on X. She said during a Senate Judiciary Committee hearing in January that X had 90 million U.S. users, less than 1% of which she said were ages 13-17. Last year, the chief executive also said that X had 540 million monthly active users and 200 million to 250 million daily active users or “something like that.”
