Here's the message by Pavel Durov, CEO of Telegram:
"😝 Next month, channel owners on Telegram can start receiving financial rewards from their work.
Broadcast channels on Telegram generate 1 trillion views monthly. Currently, only 10% of these views are monetized with Telegram Ads (https://promote.telegram.org/) — a promotion tool designed with privacy (https://t.me/durov/203) in mind.
In March, the Telegram Ad Platform will officially open to all advertisers in nearly a hundred new countries. Channel owners…
Telegram has ads?
very short ads without any external links. Only visible to users who havent bought telegram premium and only one ad per channel that too only if you scroll down
In channels, not in your messages.
Just some short textual post in very large channels (> 50k subscriptors, IIRC).
They are there in smaller channels as well - my wife has about 2,5k and I see ad posts from time to time. The format does not look that invasive though, just a few lines to scroll past.
Thanks for correcting me. Indeed, they’re not annoying and generally quite far and in between (for now, at last).