The $3499 Apple Vision Pro reportedly costs $1542 to make.
Edit: Archive link https://archive.ph/u4BCi
Because Apple
$1000 monitor stand
$80 to undo what you did to slow down my phone.
What did they do? Prevent it from randomly shutting down? Because I’ll take a slower phone or a random hard shutdown any day of the week.
Was it wrong? Yes. But what else does any handset manufacturer do?
It’s useless, folks here will never believe that other devices do the same thing. I think they’d rather just have their device shut down at 25%.
On my original battery five years into having this iphone and it’s still screaming fast…
Agreed. Love how the Reddit act of downvoting has transferred to Lemmy /s
Here it’s just “someone enjoys iOS?! NOT ON MY WATCH”
I’ve got three Linux machines, six? Maybe seven? Windows machines, and I love the shit outta my iPhone. I was a first-adopter of Android with the Dream and loved it. But when I realized iPhones can last for 5-6 years with full updates AND STILL BE FAST with no effort, reformatting, or thinking about them… that’s all I want from a phone.
That and the privacy is better. It’s not perfect, but it’s lightyears better than ANYTHING google.
But on Lemmy, that makes me a baby toddler noob that knows nothing about computers, because if I just got this google device and did all of these mods to it and installed all this software and maintained it and BRAINED HARDER I could have a similar experience to my five year old iPhone
Didn’t they sell $700 casters for THEIR Mac pro. FUCKING CASTERS!!!
Shitty coasters too :) they didn’t even have locks on them did they?
/thread
The tech inside is great, but Apple also knows its customers are happy to pay a hefty premium over cost. I hate Apple but they are amazing at branding at end of day.
Apple are almost certainly planning a non “pro” model that will be much cheaper and the pro’s high pricing drives discussion, exclusivity, which leans in on their aspirational brand modus. Thus, the non-pro model will likely have absurd sales as people rush to finally buy in at their price level.
I don’t support it or like it but Apple have been following this playbook for decades now and unfortunately it really works.
It’s also easier to engineer the thing first without heavy cost pressure then reengineer it to be cheaper. With added benefit of better understanding the market and demand
I don’t like how hard the article tries to make it seem like the markup is justified because of all of Apple’s other costs. Apple will sell the product at whatever price it thinks the customer will pay, and the margins only matter to determine whether the product is worth it for Apple to sell (I’d love to see what the payback period is on the project though). The cost isn’t that outrageous if this COGS is correct, maybe slightly on the higher side for a tech product.
The real discussion should be whether the product is worth the price they are charging based on the utility and the cost of being essentially a beta tester as an owner of a 1st gen product.
bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.
Please read it, it’s just another version of the “the iPhone cost 500$ to make”. Research and especially marketing can sometimes be as much as the material and assembly cost. Id be surprised that apple doesn’t make a profit on it, but it might not be close at all to 100% .
It quite clearly seems to be some kind of public beta test product and enough rich people seem to be happy to pay for being the test hamsters.
I really love that you said test hamster instead of guinea pig.
I’m using this from now on.
It costing that much in materials seems a bit much though I heard its casing is milled from a brick (probably not literally) of aliminium. Combing the other high tech and mass production aspects I feel like it costing 1k is more believable. But what do I know not even employed in any manfacturing job.
The sensors and optics and custom very high DPI display panel alone pushes the price up
Makes sense for the remaining $$$
Totally forgot those.
The reason: Apple.
Unjerk for a moment. How much should something like this cost? Serious question. Seems like it can do things other devices really can’t. Saw a video yesterday from a programmer who said it could replicate an impossible physical setup. I don’t have a need for it but maybe someone else can see the value.
The Quest 3 is capable of the same stuff and is only $500.
Every single reviewer is saying that the quality of the VR and specially the AR blows any competition out of the water. I highly doubt your comment is true.
The quality is better but it still does “the same stuff”. A PC with a 1080p display and Nvidia 3050 does the same stuff as a 4k display and an Nvidia 4080.
Some titles may run at higher FPS on the 3050 build XD
It costs 10x more. It sure as hell better do things better than the quest.
Adding the Valve Index is a another high end model that does all this and more for $1000.
The big difference is the Apple’s AR features
I’d agree with you, but the index isn’t a standalone device. Pack all the computing power into the index and the price is going to skyrocket.
Edit to add: index doesn’t have eye or hand tracking.
They already did, the VIVE XR Elite, and its $1000.
What? That’s… an entirely different headset? Not even the same manufacturer. There’s also some fairly significant differences between them. The person I replied to said that the Index does all the same stuff that the Vision Pro does which is empirically incorrect.
I have both and the Quest 3 is definitely not capable of the same stuff.
Kevin Sorbo and Kevin Costner are capable of the same stuff too but there is a clear difference in performance and value.
I get the point but you could have picked at least one good actor instead of two mediocre ones. Sorbo vs Spacy. Big difference in both acting ability and how shitty they are as people.
I get your point too. Kevin Sorbo was the name that came to my head first, for some reason, and Kevin Costner followed. TBF though, Kevin Costner has won 2 Academy Awards, one for Best Director (Dances with Wolves in 1991) and has been nominated for a best actor award. He does have a long list of industry accomplishments in various roles. Kevin Sorbo doesn’t have anything close to that. I’m not a big fan of Kevin Costner but objectively speaking he is accomplished in his career.
Kevin Spacey wouldn’t have been better though, with his rapey background and all that, wouldn’t feel right putting him forward as something to aspire to.
Maybe Kevin Sorbo and Kevin Kline would have been a better comparison.
The Apple Vision Pro supports only one 4k display for your Mac. I’ve seen some unreleased app dev stuff claiming to support another display, but as far as I know today there isn’t any way to do it.
The one I saw was a single 5K but he was running it at standard resolution (not retina) and making the screen equivalent to 50”. He also used a couple native safari windows on either side, which helps mitigate the single screen issue.
Good question. I don’t have a good source, but this one guy tried to come up with a breakdown a few months ago and in parts alone he estimated $1529.
Inner and outer display including display lens: $840
Silicon content including M2 and R1 chips: $240
Sensors and cameras: $120
Battery: $18
Spatial Audio: $11
Housing, PCBS, cables, connectors, and packaging: $170
Assembly: $130
It aligns with the number in the article. The rest seems like a business decision.
Here is an alternative Piped link(s):
one guy tried to come up with a breakdown a few months ago and in parts alone he estimated $1529
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source; check me out at GitHub.
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50% margins aren’t that high for a “cutting edge” low volume product.
Civic cars are high volume with an established market and consumer base.
Not everything is an apples to apples comparison.
I’ll never buy one because I use Arch BTW, but there needs to be a profit incentive for new tech to be developed, otherwise we get rehashes of the same old same old.
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I’ve never bought a new “cutting edge” product that’s cost more then what it should, and I’m pretty into technology/computers
What products specifically are you considering?
But also, you mentioned Arch, so I got to ask, are pantyhose conformable?
They’re socks
bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.
And the software development. I wouldn’t be surprised if the total cost is close to the market price. Apple doesn’t really need to make profit with this, but to create a market first.
The lady in the thumbnail looks like she stoking someone nipples like they’re radio dials.
Where do I get that game?
On the app store inside the headset
“Because some dipshits will buy anything to be better than others, and also some people have just fucktons more money than they probably should “ - there, saved you a click
Apple financial statement for 2019, page 17.
That’s not unusual for componsation for overhead and development costs. I’m honestly surprised its that expensive to make.
Thats probably 1500$ in apple parts. These parts most likely already include R&D costs as well as the additional increase for their brand.
That’s not how that number works. It’s the manufacturing cost before markup.
I believe he’s implying that apple essentially is selling the parts from one division to another so their own markup is included in the visions total cost
Just because it costs this to manufacture and develop does not mean it is worth this to a consumer in terms of customer value.
This is especially true right now, when the enormous gulf between the wealthy and poor is the worst we’ve seen in living memory.
People are struggling to pay their rent, and yet Apple is over here selling this bullshit to people.
As long as people keep buying, companies will keep selling.
This. That’s why some things are intentionally sold at a loss to increase adoption to be bolstered by post purchase sales on the back end.
Like the Oculus Quest 2 (go to Hell Zuck)
God I hope this thing flops
because it is apple?
Got a link that’s not paywalled?
Thank you!
Gotta subsidize that lobbying and bribes to keep slavery strong on their assembly lines somehow.
