Minneapolis Mayor Jacob Frey is trying a unique strategy to get remote workers to return downtown: insulting them.
“I don’t know if you saw this study the other day,” Frey told an audience of 1,000 at Minneapolis Downtown Council’s annual meeting on Wednesday. “What this study clearly showed … is that when people who have the ability to come downtown to an office don’t — when they stay home sitting on their couch, with their nasty cat blanket, diddling on their laptop — if they do that for a few months, you become a loser!”
The comment was a “complete joke” and the study was made-up, the Minneapolis mayor’s office told Fortune, but there are serious facts to back up Frey’s worry about the impact of remote work on Minneapolis’ downtown economy.
And the real monetary issues are that the free market has spoken and the businesses, instead of listening to this Free Market that they worship so much, have instead propped up a failure of a decision for no reason other than they’ve already spent a bunch of money on it.
If MY business failed because I stuck too hard to a sunk cost fallacy, nobody would give a shit. So why is it a problem here? They should have invested better, or at the very least, seen which way the wind is blowing and adapt appropriately.