So you can access your brushing habit data via a convenient app and the company can sell your brushing habits data as well as any information that can be gathered about you, anything on your Wi-Fi network, and phone thanks to the app.

There is no genuine consumer advantage to most smart tech.

It needs the internet to download updates to protect it from viruses on the internet.

It makes it smart. That’s a feature.

So it can track how often you brush your teeth and sell that data to insurance and toothpaste companies, and then spam you push notifications to buy more toothbrush heads.

To make sure you don’t install unauthorized 3rd party brush heads