Yes they want AS MUCH of your money as fast as possible… but we do want to give them money as fast as possible too.
Disconnect obviously comes at the amount and the margin. They want you to max your credit card on their soda, we want the most satisfying assorted selection with an auto-applied 100% off coupon.
There’s somewhere in the middle there. They can telemetrize their site into it taking just a few taps for you to buy their higher margin combo meals. Their deals, they can hide as best they can without them being impossible to find for those inclined (price-sensitive buyers who open the app with discounts on their mind).
After add-to-cart, it’s in their interests to optimize checkout as best they can… well, with a side of last-minute upsells of course.
Here’s a question: would opt-out first party telemetry be a decent status quo? If you’re not privacy conscious (certainly not enough to pay cash in person), you don’t go to settings to reject trackers… but you still get to benefit from the average user being spied on just a little by internal teams & consultants to improve site/app flows. Don’t think I’m 100% anti-tracker in any case. (I’m definitely medium privacy-conscious as well as price-conscious, so I look for those opt-outs and coupons :) )
Never said who benefits from said performance
Probably like 70/30 KFC/user?
Yes they want AS MUCH of your money as fast as possible… but we do want to give them money as fast as possible too.
Disconnect obviously comes at the amount and the margin. They want you to max your credit card on their soda, we want the most satisfying assorted selection with an auto-applied 100% off coupon.
There’s somewhere in the middle there. They can telemetrize their site into it taking just a few taps for you to buy their higher margin combo meals. Their deals, they can hide as best they can without them being impossible to find for those inclined (price-sensitive buyers who open the app with discounts on their mind).
After add-to-cart, it’s in their interests to optimize checkout as best they can… well, with a side of last-minute upsells of course.
Here’s a question: would opt-out first party telemetry be a decent status quo? If you’re not privacy conscious (certainly not enough to pay cash in person), you don’t go to settings to reject trackers… but you still get to benefit from the average user being spied on just a little by internal teams & consultants to improve site/app flows. Don’t think I’m 100% anti-tracker in any case. (I’m definitely medium privacy-conscious as well as price-conscious, so I look for those opt-outs and coupons :) )
Sir, this is a KFC.