Search engine results are getting worse, research confirms
www.theregister.com
'Search engines seem to lose the cat-and-mouse game that is SEO spam,' says study
  • werefreeatlast@lemmy.worldEnglish
    32·
    10 months ago

    Here’s my theory… Google wants to artificially fuck up it’s search functionality. It wants to offer good performance for a fee. And it’s going to be doing that by giving it’s own AI the correct filters while at the same time tripping every other AI capable of searching the net such that the other AI results become garbage and only the Google one works correctly. Anyway that’s my conspiracy theory, fuck Google with a bunch of sharp forks.

    • Chadus_Maximus@lemm.eeEnglish
      27·
      10 months ago

      Or they just cannot complete with literal millions of people attempting to optimize their webpages for discovery using Google.

      • Mkengine@feddit.deEnglish
        7·
        10 months ago

        If other services like kagi can offer better results they should be able as well, right?

        • Classy Hatter@sopuli.xyzEnglish
          10·
          10 months ago

          I think it’s simply a question of what are Google’s interests. Users doesn’t pay anything to Google for the service, so that’s not where Google’s interests are. Advertisers pay Google, so that’s where Google’s interests are. Google has no interests to make the search better for users, they want to make it better for advertisers.

      • FoxBJK@midwest.socialEnglish
        1·
        10 months ago

        And AI is just making it worse. Entire websites of SEO-optimized content can be generated in seconds now. No one will be able to keep up with all that!

      • HessiaNerd@lemmy.worldEnglish
        3·
        10 months ago

        SEO spam gives them ad clicks

        It does? I thought the point of SEO was to show up in search results without having to pay for keyword placement.