In any scam, any con, any hustle, the big winners are the people who supply the scammers - not the scammers themselves. The kids selling dope on the corner are making less than minimum wage, while the respectable crime-bosses who own the labs clean up. Desperate “retail investors” who buy shitcoins from Superbowl ads get skinned, while the MBA bros who issue the coins make millions (in real dollars, not crypto).
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In every scam, there’s a period where everyone feels richer - but only the scammers are actually cleaning up. The wealth of the marks is illusory, but the longer the scammer can preserve the illusion, the more real money the marks will pump into the system.
MLMs are particularly ugly, because they target people who are shut out of economic opportunity - women, people of color, working people.
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They necessarily rely on social ties for survival, looking after each others’ kids, loaning each other money they can’t afford, sharing what little they have when others have nothing.
It’s this social cohesion that MLMs weaponize. Crypto “entrepreneurs” are told to suck in friends and family by telling them that they’re “building Black wealth.” Working women are exhorted to suck in their bffs by appealing to their sisterhood and the chance for “women to lift each other up.”
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The “sales people” trying to get you to buy crypto or leggings or supplements are engaged in predatory conduct that will make you financially and socially worse off, wrecking their communities’ finances and shattering the mutual aid survival networks they rely on. But they’re not getting rich on this - they’re also being scammed:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4686468
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@pluralistic@mamot.fr This shattering of mutual aid networks is perhaps the most pernicious aspect of MLMs, that they trade on trust and social connections. They also deeply harm attempts by people with chronic illnesses to create mutual support networks and create predatory networks that target the most vulnerable.
This really hit home for me in the mid-2000s, when I was still editing @boingbot. We had a submission form where our readers could submit links for us to look at for inclusion on the blog, and it was *overwhelmed* by spam. We’d add all kinds of antispam to it, and still, we’d get floods of hundreds or even *thousands* of spam submissions to it.
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One night, I was lying in my bed and watching spam roll in. They were for small businesses in the rustbelt, handymen, lawn-care, odd jobs, that kind of thing. They were a million miles from the kind of thing we’d post about on Boing Boing. They were coming in so thickly that I literally couldn’t finish downloading my email - the POP session was dropping before I could get all the mail in the spool. I had to ssh into my mail server and delete them by hand. It was maddening.
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Frustrated and furious, I started calling the phone numbers associated with these small businesses, demanding an explanation. I assumed that they’d hired some kind of sleazy marketing service and I wanted to know who it was so I could give them a piece of my mind.
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But what I discovered when I got through was *much* weirder. These people had all been laid off from factories that were shuttering due to globalization. As part of their termination packages, their bosses had offered them “retraining” via “courses” in founding their own businesses.
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The “courses” were the precursors to the current era’s rise-and-grind hustle-culture scams (again, the only people getting rich from that stuff are the people selling the courses - the “students” finish the course *poorer*). They promised these laid-off workers, who’d given their lives to their former employers before being discarded, that they just needed to pull themselves up by their own boostraps:
https://pluralistic.net/2023/04/10/declaration-of-interdependence/#solidarity-forever
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After all, we had the internet now! There were so many new opportunities to be your own boss! The course came with a dreadful build-your-own-website service, complete with an overpriced domain sales portal, and a single form for submitting your new business to “thousands of search engines.”
This was nearly 20 years ago, but even then, there was really only one search engine that mattered: Google.
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